Freelancer profile translated to English.

Description

I am a Data Product Owner and Analytics Lead with over 15 years of experience helping digital companies and marketplaces turn data into actionable decisions.

I have led the definition and development of global reporting products, KPI standardization, and new Adobe Analytics implementations in multi-country environments. I work from strategy to execution: roadmap definition, data model design, advanced SQL, digital measurement, A/B testing, and data governance.

I specialize in:

Definition and scaling of analytics products

Audits and optimization of digital measurement (Adobe Analytics)

Design of KPI frameworks and executive reporting

Data-driven experiments and CRO

Alignment between business, marketing, and technical teams

I have worked in international environments coordinating teams in multiple geographies and aligning business, technology, and marketing stakeholders.

If you need clarity in your data, a solid measurement structure, or to transform your reporting into a strategic tool, I can help you.

Industry field of expertise

Languages

Catalan
Native or bilingual
Spanish
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Adevinta
Data Product Owner
July 2023 - Today (2 years and 11 months)
Barcelona, Spain
• ● Lead the development of global reporting products and analytics tools, aligning stakeholders across markets.
• ● Define vision, roadmap, and success metrics for scalable analytics initiatives.
Data Product Owner KPIs and Metric Definition and Monitoring
Adevinta
Global Reporting Analyst
February 2022 - June 2023 (1 year and 4 months)
• ● Designed consolidated reporting systems to provide a global view of company performance.
• ● Standardized KPIs and reporting structures across multiple geographies.
KPI Dashboards KPIs and Metric Definition and Monitoring KPI Framework Design
Adevinta
Global Markets Insights Lead
October 2019 - January 2022 (2 years and 3 months)
• ● Oversaw global BI platforms, tagging plans, and data governance.
• ● Coordinated analytics teams and mentored local insights leads across 10+ geographies.