Jose Maria Lorente

Head of Digital Strategy and Mobile and TV contents in several companies in the international and Spanish ecosystem. Leading marketing and sales teams.

www.proun.es - Directly responsible for sales of 3M Euros per year in digital strategy (SEO/SEM/SMM), e-commerce, web & mobile apps, creative content. Commercial development and account & digital project manager for Spain, Europe, and US projects (Hanes Group, Mastercard, Quorum Software, CUCA). www.alchimie.com - Head of commercial strategy for OTT video and TV solutions - Fast/SVOD/AVOD channel management and commercialization - End-to-end management (tech, mkt, comm, and legal topics). Deals with RTVE, La Vanguardia, Vaughan, Samsung, LG; Orange, Telefónica as main broadcasters in Spain and Europe - 5M Euros direct management. Leading Direct Carrier Billing strategy with Spanish telco carriers (Orange, Vodafone, Telefónica) - Responsible for commercial deals in EMEA, Middle East, and US.

Director of business development and partnerships with mobile operators for the development of SVOD/VOD channels on the Alchimie platform and the development of deals in video platform environments for loyalty and branding in a B2B environment.