Freelancer profile translated to English.

Description

Since I was a child, I was passionate about the world of computing, and now I am lucky enough to dedicate myself to what I enjoy: the exciting universe of digital advertising. As head of E2E for the advertising projects of my group, I manage everything from the development of innovative formats to programmatic integrations and ad-hoc solutions. My work combines coordination with operations, sales, and design teams, with the aim of creating synergies and optimizing processes to achieve fluid and effective results. 💻📊

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Wemass
Ad Tech
PUBLIC SECTOR
May 2025 - Today (1 year and 1 month)
Madrid, Spain
I work in the AdTech area at Wemass, where I am responsible for the implementation and optimization of digital advertising solutions.

I develop and maintain systems that connect publishers and advertisers, manage configurations in Google Ad Manager, Prebid, and Xandr, and collaborate in improving performance and innovation in online advertising formats.
Arkeero
Ad Tech Lead
July 2023 - Today (2 years and 11 months)
Madrid, Spain
Responsible for the E2E of the group's advertising projects, from format development to programmatic integrations, cookieless, among others. Liaison and coordination with operations, sales, and design teams with the aim of creating synergies and reaching solutions that allow for smoother work between them. Debugging of Deals and other types of programmatic buying and selling. Integration, deployment, and/or solution of complex situations in the digital advertising environment: multi-site advertising templates; header bidding integrations (client-side or server-side); openRTB implementations; ad server migration, among others. Develop ad-hoc solutions for specific needs, as well as evolutions and improvements in already implemented projects.
Vocento
Advertising Solutions Architect
April 2018 - July 2023 (5 years and 3 months)
Madrid, Spain
Expert in architectures and programming languages. Coach and guide for the development team. Support to Team/Project Leader and Delivery Manager in refinement and functional understanding tasks. Leads technical analysis work. Proposes improvements to software and development processes. Promotes the quality and security of the generated code. Ensures the team generates quality documentation on the software solutions it develops.