Freelancer profile translated to English.

Description

I am Jorge Sossa, a creative director and brand consultant. I work with companies that need a solid and coherent image: from entrepreneurs and SMEs to companies looking to make a leap in their digital presence.

My approach combines graphic design, branding, and digital marketing: I don't just create beautiful pieces, but visual systems that tell a clear story and help sell more. I specialize in interactive digital catalogs, especially for retail and e-commerce, transforming printed materials or PDFs into online experiences that increase interaction and sales.

I can help you with:

Branding and rebranding (logo, visual identity, brand manual).

Interactive catalog design (iPaper and other platforms), from layout to usage strategy.

Design of pieces for social media, campaigns, and ads.

Consulting on digital marketing and brand presence (web, social media, visual content).

I enjoy working with clients who value strategy as much as aesthetics, and who are looking for a creative partner, not just a "designer who executes." If you need to transform your visual communication into a clear and measurable commercial tool, we can work together.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Basic

Workplace preferences

Remote only

Primarily works remotely

AquaSource
Content Designer
HEALTH AND WELLNESS
March 2023 - Today (3 years and 3 months)
Dublín, Ireland
As Content Designer at Aquasource, I am responsible for planning, creating, and optimizing digital content that aligns with user needs and reinforces the brand's online presence.
I collaborate closely with product, marketing, and development teams to create clear, engaging, and coherent content experiences that improve user usability and interaction.
My approach combines user research, information architecture, and strategic writing to deliver valuable content that facilitates interaction with our wellness-related products and environmental solutions.
Catalog Design Video Editing Branding Corporate Events Social Media
Oriflame Holding AG
Digital Catalog Integrator
FASHION AND COSMETICS
June 2022 - Today (4 years)
Varsovia, Poland
A Digital Catalog Integrator is responsible for managing and organizing product information within digital catalogs on various online platforms.
This role involves ensuring data accuracy, updating product information, integrating multimedia resources (images, videos), and optimizing the catalog structure for a fluid user experience and good e-commerce performance.
I collaborated closely with marketing, sales, and IT teams to maintain updated, consistent, and attractive digital product catalogs that drive customer engagement and sales.
Catalog Conceptualization Branding Catalog Design Content Creation and Writing Video Editing
Cristian Lay
Creative Manager
FASHION AND COSMETICS
May 2017 - February 2021 (3 years and 10 months)
Jerez de los Caballeros, Spain
As Creative Manager at Cristian Lay, I led the creative team in the development and execution of innovative visual campaigns and branding strategies aligned with the company's vision and market objectives.
I oversaw the design process across multiple channels, including digital, print, and retail, ensuring a consistent brand message and high-quality creative results.
In collaboration with the marketing, sales, and product teams, I drove projects from concept to final delivery, fostering creativity, efficiency, and a strong brand impact in the competitive fashion and lifestyle sector.
Team Leadership Campaign Conceptualization Catalog Conceptualization Photographic Direction Art Direction