About Jordan
I help mobile apps and games grow through data-driven ASO, user acquisition, and product insights. With 9+ years of experience (incl. Ubisoft; SeLoger & Betclic), I specialize in improving visibility, conversion, and retention across the App Store and Google Play.
Expert in:
🔍 ASO (audit, keywords, visuals, A/B testing)
📈 UA (ASA, Google Ads, Meta, TikTok)
📊 Analytics (in-app behavior, retention, monetization)
Let’s talk if you’re looking to scale your app! 🚀
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Caen (up to 100km)
Experience
- Mobile App ASOMobile App Growth & ASO SpecialistNovember 2023 - Today (2 years and 7 months)Paris, FranceSupporting mobile app companies to grow their users and product, improve visibility and conversion on the storesUser Acquisition strategy and execution (Google Ads, Meta, ASA, TikTok Ads)Store positioning (ASO audit, competitors benchmark, visual assets, keywords ranking, ratings, vitals...)User behavior (in-app tracking, engagement/retention, monetisation...)Data analysis (ad platforms, stores, in-app tracking)Tools: AppsFlyer, Adjust, Amplitude, Firebase, AppTweak, SensorTowerReferences: SeLoger, Betclic, Bend, Habyy, PepTalk, Macadam, Crate...Usual work process :Phase 1 (2-3 weeks): detailed report- Audit ASO (traffic analysis, keywords, vitals...)- Competitors benchmark- Visual assets(w or w/ mockups), keywords and general recommendations #1Phase 2 (after 4-6 weeks) : detailed report- AB testing phase- Traffic and keywords analysis M+1- Visual assets, keywords and general recommendations #2
- UbisoftMarketing Analyst & ASO SpecialistVIDEO GAMES AND ANIMATIONJanuary 2019 - December 2021 (3 years)93100 Montreuil, France.Guarantee the relevancy of game positioning:- Define the audiences & key messages to optimize store page assets.ASO strategy :- Keywords optimization to improve visibility- Run A/B tests (title, icon, video, screenshots...) to improve CVR.Analyze and report on game performance, make recommendations for improvement.Apple Search Ads/Google Universal App campaigns.Collaboration with Product Managers, Studio Marketing teams, Business teams.Support market studies, marketability tests and live tests.Manage BI projects development (Tableau)
- Publications Agora FranceAcquisition ManagerPRESS AND MEDIAJune 2018 - January 2019 (7 months)Paris, France.User Acquisition: display/native, emailing, affiliation, sponsoring- Annual budget: 600K€.Transversal projects management.Search of new partnerships, development of new leverages.Photoshop.HTML/CSS
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Education
- Master's degree, Strategic Marketing and Brand InnovationINSEEC2015Master's degree, Strategic Marketing and Brand Innovation
- Bachelor of Science in MarketingEcole de Gestion et de Commerce2013Bachelor's degree, Marketing/Management