Freelancer profile translated to English.
Back to original languageAbout Jonathan
In summary: Jonathan
SEA Consultant | Traffic Manager | Google Ads Audit | Google Ads Management
SEA & Traffic Manager Consultant | Google Ads Expert
Paid Media Project Manager | SEA & SMA | Google Ads
SEA Consultant with over 6 years of experience and more than 50 clients supported, I help companies looking to increase their visibility, generate qualified leads, and transform their digital presence into a growth lever.
🎯 My SEA & Paid Media Expertise
✔ Google Ads — Search, Performance Max, Display, YouTube, Demand Gen
✔ Meta Ads — Facebook & Instagram (lead gen, e-commerce, awareness)
✔ LinkedIn Ads — B2B lead gen, Sponsored Content, InMail
✔ TikTok Ads & Snapchat Ads — audience acquisition
✔ Tracking & Data — GA4, Google Tag Manager, conversions
✔ Reporting — Custom Looker Studio Dashboards
🧠 Proposed SEA Services
Paid Media Account Audit - Google Ads or Social Ads
Creation and Management of Paid Media Campaigns
Definition of digital acquisition strategy
Semantic analysis & competitive benchmarking
Cost optimization (CPC, CPA, ROAS)
Coaching and support for internal teams
🏢Client References (various sectors)
SaaS : Powens
Public Sector : Ministry of the Armed Forces, Ministry of Justice, Ministry of the Interior, Civic Service
Key Accounts : SFR Business, Bosch Home Comfort
Real Estate : Kaufman & Broad, agency networks
E-commerce : Golf+, Rendel Paris, Brentiny Paris
Luxury & FMCG : Goutal Paris, William Grant & Sons (Glenfiddich, Monkey Shoulder…)
💡Why work with me?
👉 Dual agency + client culture for a strategic and operational vision
👉 Full-funnel approach: from acquisition to business reporting
👉 360° Paid Media Vision: Search, Social, Display, Video
📬 Let's talk about your project
Jonathan ZEPHYR
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km)
Experience
- ALLIANCE HABITAT ÉNERGIE - PPFSEA Consultant | Traffic Manager | Google Ads ExpertCIVIL ENGINEERINGApril 2026 - Today (2 months)Paris, France
- Management & optimization of Google Ads & Meta Ads campaigns.
- Creation of advertising visuals and copywriting.
- Design of conversion-oriented Landing Pages.
- Tracking: Precise ROI measurement, from click to form submission.
- BESPOKESEA Consultant | Traffic Manager | Google Ads ExpertDIGITAL AND ITOctober 2025 - Today (8 months)Levallois-Perret, France
- Strategic management of digital projects with a high performance stake, ensuring constant alignment between actions taken and business objectives (growth, profitability, acquisition).
- Coordination of internal stakeholders (business units, marketing, product) with a trusted partner positioning, capable of challenging needs and providing a results-oriented vision.
- Definition, implementation, and monitoring of key KPIs (traffic, conversion, CAC, ROI), with regular performance analysis to guide decision-making.
- Continuous optimization of work processes: structuring workflows, implementing management tools, automating recurring tasks to improve operational efficiency.
- Development of data-based strategic recommendations, accompanied by concrete action plans, and presentation to stakeholders with a strong ROI focus.
- Production of detailed reports and facilitation of steering committees to track project progress and prioritize high-impact actions.
- Identification of innovation levers and growth opportunities (new channels, SEA/SMA optimizations, user journey improvements).
- Active contribution to continuous performance improvement through tests, iterations, and in-depth analysis.
Client Results:- Management of a home renovation company with significant performance growth over a 12-month period:
- +22% revenue (€2.5 million)
- +25% average order value
- -5% acquisition cost (COS)
- Structuring of acquisition levers enabling sustainable and controlled growth.
- Budget InsightSEA Consultant | Traffic Manager | Google Ads ExpertBANKING AND INSURANCEFebruary 2024 - March 2024 (1 month)Paris, France
- Definition and implementation of acquisition campaigns on Google Ads based on business objectives.
- Complete account structuring: hierarchy, campaign segmentation, ad groups, keyword and audience selection and optimization.
- Ad writing and optimization (RSA), continuous A/B testing to improve click-through and conversion rates.
- Tracking setup via Google Tag Manager: tag configuration, events, and conversion tracking.
- Verification of data reliability and resolution of tracking issues.
- Creation of automated dashboards on Looker Studio for KPI monitoring (CPC, CPA, ROAS, conversion rate).
- Performance analysis and continuous optimization recommendations with an ROI focus.
- Budget management and bid adjustment to maximize campaign profitability.
Recommendations
+4
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Education
- Master in Customer Relations & MarketingICD Business School2022Spécialisation : Vente et négociation, Marketing digital, Acquisition, Gestion de la marque, Etude de marché
- Bachelor in Business Development & MarketingICD Business School2020Spécialisation : Élaboration stratégie commerciale et marketing, Négociation, Marketing stratégique et opérationnel
Certifications
- Google Ads CertificationGoogle2024
- Display (Google Ads) CertificationGoogle2024