About Jonathan
I am a passionate and driven professional, with over 15 years of experience in sales and marketing in the FMCG sector in both Retail and OOH channels in the Benelux area, who leads by example and delivers results.
In the past, I have led teams of up to 12 direct reports with different backgrounds, nationalities, levels of education, and ages. By doing so I have greatly developed the soft skills (communication, motivation, leadership, teamwork, conflict solving,…), required to fulfill this task with distinction and the ability to develop and engage people to build a high-performance sales team.
Having worked in both large and medium-sized companies with different maturity levels I am able to bring the skillset (business planning, forecasting, P&L Management, data analysis, presenting and talking for large groups,…) of a multinational to the table with the creativity and agility that is specific to a start-up or mid-sized company.
My strength lies in developing and executing strategic business and brand plans based on data and business acumen that are aligned with international guidelines and adapted to the local market needs and opportunities. I also have the skills and experience to support and empower my sales team with the right information, training, and tools to achieve their targets and build strong relationships with our customers across retail and OOH channels.
My goal is to make a positive impact in the FMCG industry by delivering value to our stakeholders and consumers.
I have a strategic, forward-thinking, energetic mindset and thrive on working in a dynamic and fast-paced environment, where I can leverage my creativity and agility to overcome challenges and seize new opportunities.
Dutch
Native or bilingual
French
Fluent
English
Fluent
German
Conversational
Spanish
Basic
Can work on-site
Sint-Niklaas (up to 50km)
Experience
- Sherpa Business SolutionsCountry Director, 1423 World Class Spirits - BenefraluxWINE AND SPIRITSDecember 2023 - Today (2 years and 6 months)Led the overall strategic and operational development of the region, with a focus on go-to-market strategies, pricing optimization, and commercial growth. Successfully formulated and executed market entry plans, aligned product positioning with customer needs, and drove revenue expansion through targeted commercial initiatives. Strengthened local partnerships, managed cross-functional teams, and ensured alignment with global corporate objectives to capture market opportunities and achieve sustainable growth.
- Maxxium BeluxSales- Manager Belgium & LuxemburgJune 2022 - December 2023 (1 year and 6 months)As the Sales Manager for Belgium and Luxemburg at Maxxium Belux N.V., I oversaw a team of 11 (5 direct reports & 6 indirect) and managed the P&L for the region, ensuring the growth and profitability of our portfolio of premium spirits brands. Next to this, I act as the Key Account Manager for two of the largest Belgian retailers (Colruyt & Delhaize), where I build strong and long-term partnerships.
- Sherpa Consulting GroupSeniorConsultantAugust 2021 - June 2022 (10 months)I served as an independent consultant, collaborating with numerous clients spanning the FMCG, hospitality, and services sectors. During my tenure, I achieved significant milestones, including the successful introduction of three new products. I was responsible for crafting comprehensive marketing and go-to-market strategies for these launches and overseeing their flawless execution.
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Education
- CompleteSkilledNegotiationTrainerThe Gap Partnership2017CompleteSkilledNegotiationTrainer
- GreenBeltCertificationThe Lean Six Sigma Company2016GreenBeltCertification