Freelancer profile translated to English.

Description

I have been supporting e-commerce and D2C brands for nearly 10 years in scaling their digital acquisition — with the eye of a founder who has built a brand from scratch himself.

Co-founder of Laboratoires OMA & ME (+€10M in cumulative revenue, +300k sales), I managed all aspects of a D2C brand's growth for 5 years: paid media, CRM, e-commerce, P&L, team. This experience allows me to intervene with my clients with a unique operational and business vision.

What I do

⚡️ Multi-channel Paid Media: Meta Ads, Google Ads, TikTok Ads — from setup to scaling

⚡️ Media buying & creative strategy: creative iterations, A/B testing, UGC

⚡️ Tracking & data: server-side implementation, GTM, GA4, Looker Studio

⚡️ Performance management: CAC, LTV, cohorts, contribution margin

⚡️ B2B Lead generation: high-ticket acquisition, CRM connection

For whom?

I work with D2C brands in the scaling phase, e-commerce businesses post-funding that need to structure their acquisition, and B2B players looking to industrialize their lead generation.

Why me?

I take on all the mental load related to your acquisition — strategy, execution, reporting. You have a single point of contact who understands your business challenges and speaks numbers.

📍 Paris • Available remotely and on-site

Languages

English
Fluent
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Le Petit Lunetier
Paid Media Consultant & Senior Media Buyer
FASHION AND COSMETICS
January 2025 - December 2025 (11 months)
Paris, France
Managed paid media and post-funding scaling for a D2C optical brand — €100k/month budget

Le Petit Lunetier had just secured significant funding with a clear objective: scale acquisition without degrading performance. Existing campaigns required a complete overhaul to handle the increased budget with discipline.

- Took charge of all paid media: Meta Ads, Google Ads, and TikTok Ads — from media buying to creative strategy (iterations, A/B testing, UGC)
- Managed a monthly budget of €100k over 12 months
- Structured campaigns to handle growth without degrading key indicators

Result: +30% spend growth over the year, maintained performance.
Google Ads Meta Ads TikTok Ads E-commerce
Laboratoires OMA & ME
CMO / Head of Growth
E-COMMERCE
April 2021 - Today (5 years and 2 months)
Paris, France
Created and managed the growth of a D2C hair health brand from scratch — +€10M cumulative revenue

I created and managed the growth of OMA & ME from zero: product positioning, acquisition, CRM, e-commerce, multi-channel distribution, team management. +€10M cumulative revenue, +300,000 sales.

- Managed paid channels (Meta & Google Ads) with a six-figure monthly budget: creative strategy, systematic A/B testing, management of the creative ecosystem (UGC, video, static)
- Multi-country Shopify E-commerce: CRO, advanced tracking (GTM, GA4, server-side), international launch in 8 countries
- P&L monitoring, cohort analysis, CAC/LTV/payback period dashboards
Klaviyo & Amazon CRM: managed partner agencies and overall strategy

This foundational experience is what sets me apart: I manage your acquisition with the perspective of an operator who has built and risked, not just advised.
Google Ads E-commerce Strategy Meta Ads Creative Strategy
Revendeur B2B Matériel HeadSpa
Digital Acquisition & B2B Lead Generation Consultant
HEALTH AND WELLNESS
April 2026 - Today (2 months)
Paris, France
B2B lead generation & European scaling for HeadSpa equipment and training

B2B brand specializing in HeadSpa equipment and training (minimum ticket €5,000) — sought to industrialize its qualified lead generation in France before accelerating internationally. No acquisition infrastructure in place at the start.

- Setup and management of the entire paid strategy: Meta Ads and Google Ads, from initial setup to aggressive scaling in three markets (France, Italy, Belgium)
- CRM connection for end-to-end lead tracking through to commercial conversion
- Setup of comprehensive Looker Studio reporting for real-time performance monitoring
B2B Marketing Lead Generation Meta Ads Google Ads

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Master
ESC Rouen
2013
Master
Preparatory class for business schools
Lycée Pasteur
2008
Classe préparatoire aux écoles de commerce

Jonathan Encaoua

E-commerce / Growth Marketing

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