About John
French
Native or bilingual
Experience
- John Mingam — Conseil SEOEntity SEO & Knowledge Graph ConsultantJanuary 2024 - Today (2 years and 5 months)FranceSupport for consultants, digital agencies, and founders in structuring their web entity to dominate Google search results and generative AI responses.Typical missions:· Complete Entity SEO Audit (SFT: Structure / Flow / Trust)· JSON-LD and Schema.org implementation on Astro, WordPress, and headless sites· Knowledge Graph and sameAs signal optimization (Wikidata, LinkedIn, Malt)· Visibility strategy for ChatGPT, Gemini, Perplexity· Team training and monthly support
- John MingamTrainer - SEO & Digital MarketingEDUCATION AND E-LEARNINGJune 2023 - Today (3 years)Paris, FranceTrainer for digital marketing students on current SEO issues: Entity SEO, structured data, generative search, and content strategy.Modules taught:· SEO Fundamentals and Technical SEO· Entity SEO and Knowledge Graph· Optimization for AI search engines (ChatGPT, Gemini, Perplexity)· Content strategy and semantic audit• Marketing strategy and Growth Marketing
- ParmonMarketing DirectorDIGITAL AND ITMay 2023 - July 2024 (1 year and 3 months)Bordeaux, FranceAs Marketing Director at Parmon, I managed the orchestration of marketing strategies, with a special focus on:
- Digital strategies: Development of a digital strategy, including website redesign, to align with the overall strategy.
- Team leadership: Leading a marketing team, implementing an agile innovation process that allowed for rapid campaign adaptation and increased return on investment.
- Brand identity strengthening: Creation of a impactful communication strategy, addressing the challenge of standing out in a saturated market by developing a unique brand identity.
- Customer experience personalization: Implementation of a customer relationship management (CRM) system, enabling effective personalization of communications and offers, leading to a significant increase in customer engagement and retention.
- Improvement of the customer journey: Redesign of the user interface of a SAAS application, solving complex navigation issues and improving usability, resulting in increased orders and better customer satisfaction.
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Education
- Master in Communication and MarketingEIDM2019Gestion administrative et budgétaire Définition et élaboration de stratégie Pilotage de projets Définition des propositions adaptées aux problématiques
- Instructional DesignerOpenClassrooms2025
Certifications
- Geopolitics of EuropeSciences Po2020
- Crisis ManagementPanthéon-Assas University2020