Freelancer profile translated to English.
Back to original languageAbout Johann
Freelance SEO and SEA Consultant. Since 2013, I have been assisting over 100 clients of all sizes in implementing effective digital SEO and SEA strategies adapted to their market. My vision? A personalized, actionable, and ROI-driven approach, designed to generate qualified traffic and maximize your return on investment.
💡 Why me?
✅ +12 years of experience in SEO and SEA in France & UK
✅ Multisector expertise: e-commerce, SaaS, finance, health, manufacturing, automotive...
✅ B2B & B2C: strategies adapted to each company size and model
✅ Agency & advertiser experience: I understand internal and external challenges
✅ Long-term collaboration: some of my clients have trusted me for over 5 years
My method: a tailor-made approach
My goal: To make SEO and SEA a profitable growth lever for your business.
My strength: My ability to orchestrate the various digital marketing levers to implement tailor-made campaigns that "make sense" and meet the objectives and KPIs set with my clients.
My skills: Technical SEO (technical site audit, on & off-site optimization, redirection plan...), SEA Campaigns (mastery of Adwords, Youtube Ads, Gmail Ads, Display & Search Remarketing), Content Marketing (semantic studies, content marketing, editorial line definition, SEO writing...)
🎯 Are you a digital agency?
Having worked in agencies in France and the UK as Head of Webmarketing, I understand your challenges and the need for a fluid and effective external relationship. I work on a white-label basis to strengthen your teams frictionlessly.
Have a project or questions? Do not hesitate to contact me to discuss it!
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Le Petit Garage
On Malt
Web Marketing Strategy (SEO)September 2022 - October 2022 (2 months)Implementation of an SEO strategy for a client of the agency Le Petit Garage.Carried out a semantic study to find SEO-driving terms to optimize the main pages of the site, as well as to guide future editorial work.Developed an editorial calendar based on opportunities discovered during the semantic audit phase, with suggestions for articles, article structure, keywords to target, and sources of inspiration to aid writing (handled by the client).Delivered an SEO Guide summarizing all SEO optimization and web writing techniques to assist the client with their content creation. - LEKSISEO Consulting: Santé Publique FranceDIGITAL AND ITJanuary 2021 - March 2021 (3 months)Acted as a web marketing consultant for 3 websites belonging to Santé Publique France with the aim of improving their ranking and helping them develop long-term SEO traffic acquisition.SEO audit of the sites to identify obstacles to referencing and propose optimizations to be implemented for future redesigns.Statistical analysis of the sites to understand user journeys and identify underperforming areas/journeys to prioritize.Semantic study for the 3 sites to identify terms used by users in search engines in order to align the sites and their content with the terminology used by their target audiences.
- SENNSESEO Support: Semantic Study and SEO GuideDIGITAL AND ITFebruary 2021 - March 2021 (1 month)Supported the agency SENNSE for one of their public sector clients in promoting the website of an eco-district under construction.Semantic Study:Discovered user searches in search engines related to the final client's semantic fields.Objective: identify search types, terminology used, search volumes for each keyword, and SEO competition to determine keywords for optimizing the eco-district website.SEO Guide:Deliverable summarizing the main principles of natural referencing and important points to optimize. Deliverable containing optimization rules for various elements with examples to illustrate the rules.Objective: Provide the client with important elements to optimize and the method to do so, enabling them to work on their referencing with confidence.
Reviews
Recommendations
LL
FU
+5
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Education
- DUT Techniques de Commercialisation (University Diploma in Technology in Marketing Techniques)University of La Rochelle2007DUT Tech de Co. (Techniques de commercialisation)
- Bachelor's Degree in Applied Foreign LanguagesUniversity of La Rochelle2011Licence LEA Amériques (Langues étrangères appliquées) Anglais, Espagnol, Portugais. Université de La Rochelle, France. 5 mois d’échange avec l’Université Fédérale de Santa Catarina, Florianópolis, Brésil.