Freelancer profile translated to English.
Back to original languageAbout Johannes
Looking for a partner who doesn't just create concepts, but measurably leads your digital projects to success?
As a doctorial expert with many years of experience at the intersection of Digital Strategy, Marketing, and Product Management, I support startups and medium-sized companies in scaling their digital presence and achieving operational excellence. My approach combines analytical depth with a "hands-on" mentality.
How I help you:
- Digital Marketing & Growth:Development and management of performance campaigns (Google Ads, Social Media), SEO strategies, and content marketing that sustainably increase your lead generation.
- Product & Business Development:From the initial idea to market entry. I help define MVPs, optimize the user journey (UI/UX understanding available), and build efficient sales funnels.
- Interim Management & Coaching:I fill competence gaps in your team, establish agile processes (Jira/Confluence), and support founders and teams as a strategic sparring partner.
- Data Analysis & Automation:Using data for decision-making and implementing tools for process optimization (CRM, Analytics, Automation).
Why me?
Through my roles at startups and my academic career at the University of Mannheim, I know both worlds: the speed of the startup ecosystem and the methodical precision of research. I speak the language of developers, marketing teams, and stakeholders equally.
My focus projects:
- Scaling digital business models
- Optimizing marketing tech stacks
- Interim roles in marketing management
- Digital marketing projects (SEA, Google Ads, Meta)
- Strategic consulting for digital transformation
Let's achieve your digital goals together. I look forward to your message and an initial exchange about your project!
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km)
Experience
- SaaS Startup B2BTracking & AnalyticsSOFTWARE PUBLISHINGDecember 2024 - January 2025 (1 month)
- Setup Google Analytics, Google Tag Manager
- Setup Consent Mode
- Custom Conversion Tracking via Tag Manager for forms and videos
- Definition and setup of marketing goals
- Reporting in Google Analytics
- B2B Ad TechMarketing StrategySOFTWARE PUBLISHINGDecember 2024 - February 2025 (2 months)
- Development of a high-level and detailed concept for Go-to-Market in Europe
- Marketing & Sales Strategy
- Campaign & Channel Selection
- Development of ICPs, Personas, Marketing Automation, Lead Magnets
- Creation of presentations and C-level communication
- deker digital marketingBusinesses B2CENTERTAINMENT AND LEISURESeptember 2024 - Today (1 year and 9 months)
- Implementation and management of Google Tag Manager (Web & Server Side)
- Setup of Google Analytics 4 (GA4) including event & conversion tracking
- Server-side tracking (e.g., via GTM Server) to improve data quality and performance
- Google Ads campaign management: setup, control, and continuous optimization
- Structuring and optimization of keywords, ad groups, and ad extensions
- Setup of conversion tracking, marketing goals, and attribution
- Import of offline conversions into Google Ads
- Implementation of cross-domain tracking and consent mode (including cookie setups)
- Management of multiple locations / accounts within a uniform tracking and campaign logic
- Performance measurement & reporting with Google Looker Studio
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Education
- Dr.University of Mannheim2016Innovationsmanagement & Marketing, Dissertation „Collaboration in New Product Development“
- MAZeppelin University, Friedrichshafen2011Corporate Management & Economics
Certifications
- Google Analytics CertificationSkillshop2025
- Google Ads Certification for Performance AnalysisSkillshop2025