Johanna Petrou

– Delivered multi-country studies (qualitative, quantitative and digital) that informed brand and business strategy, and strengthened market positioning in beauty and luxury categories.

– Guided end-to-end research, ensuring methodological relevance and actionable insights for senior stakeholders in global markets.

– Led cross-market insight synthesis, producing strategic recommendations that supported successful business decisions (regarding brand and product positioning, target consumer, product launches, portfolio, communication platforms).

– Introduced innovative foresight and semiology approaches that deepened understanding of emerging cultural trends and consumer motivations.

– Enhanced project efficiency by refining research workflows, improving delivery times and stakeholder satisfaction across international teams.

– Built strong relationships with global brands' teams through consistent delivery of high-quality insights and clear direction for strategic planning.

– Management and execution of international multi-country ad-hoc studies (writing discussion guides, leading fieldwork, analysing data, producing study reports and presenting strategic recommendations).

– Development of 360° brand communications for Renault, Nestlé CPW and Givenchy.

– Taking briefs, producing creative & production briefs, managing timings and budgets, monitoring margins, organizing and monitoring post-production and finalization for various media supports.