Freelancer profile translated to English.
Back to original languageAbout Joelle
I am a Digital Analytics Specialist, working in marketing research and digital consulting for 11 years.
During my experiences, I have worked on implementing the digital analytics strategy for clients, from requirement gathering to KPI definition, tagging plan creation, testing, tool configuration (Analytics and TMS), and data collection.
I have also worked as a business analyst in data exploitation, conversion optimization, and reporting creation.
Tools: GA, GTM, Looker, Piano Analytics, Adobe Analytics, Matomo, Commander Act, JIRA. Certified GA and Content Square + Optimize training.
Sectors of intervention: retail, e-commerce, automotive, banking, and cosmetics.
(Stellantis, Sephora, L'Oréal, BGL, Crédit Agricole, BNP Paribas, Amundi)
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- IndépendanteDigital analytics consultantCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)•Assisting companies in implementing their digital strategy, analytics, and data collection.•Responsible for website tagging and digital performance in the banking sector (existing audit, verification of analytics tool functionality, optimization, and reporting creation).•Project manager for the development of a centralized digital platform for an international cosmetics brand (definition of project specifications, quantitative studies, and implementation of a methodological framework).
- AvisiaCustomer experience & data collection expertDIGITAL AND ITJanuary 2020 - October 2022 (2 years and 9 months)Paris, FranceDefinition of collection strategy (KPIs) and management of digital data for global and multi-brand groups.- Configuration, implementation, and administration of tag management and digital analytics tools.- Data exploitation to meet the business and marketing challenges of brands.- Monitoring customer experience and analyzing digital performance across all channels (campaigns, etc.).- Reporting implementation.- Digital analytics coaching (app and web).
- ACCORCustomer data & targeting managerHOSPITALITYOctober 2022 - January 2023 (3 months)- Business Analyst and Product Owner for data capture.- Business Owner & segmentation.- Management of profiling and targeting on Salesforce Marketing Cloud.
Recommendations
Be the first to recommend Joelle
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Digital Web Analyst Consultant Training (378 hours) - Professional Competence CertificateFitec/ google2015
- Professional Master 2 in Marketing & Strategy (204)Université Paris Dauphine – France2010