Freelancer profile translated to English.
Back to original languageAbout Joel
Looking for an international business development expert who understands your markets from the inside? I am Joël Baddam, a senior consultant in Business Development and Sales Advisory, with over 25 years of field experience in EMEA, Europe, and South Asia.
What I bring you concretely:
I help European companies conquer new markets, and Asian companies establish themselves in France and Europe. I intervene in both commercial strategy and execution: prospecting, negotiation, closing, sales team coaching.
What sets me apart:
I speak 7 languages — French, English, Hindi, Urdu, Punjabi, Telugu. In multicultural markets, this isn't an accessory advantage: it's what makes the difference between a signed deal and a missed opportunity.
My areas of intervention:
→ International Business Development (EMEA, South Asia)
→ Fractional Chief Commercial Officer (CCO) missions
→ New market entry (France, UK, Europe, India, South Asia, Canada, USA)
→ Sales team coaching and training
→ Strategic partnerships and networking
Concrete results: 240+ points of sale opened in France/Benelux, 271% of target achieved, management of strategic accounts with 2500+ POS, 7 years at MoneyGram, 18 months in AI (Lokad).
Available immediately. Based in Paris, available for assignments in France and internationally.
Full LinkedIn profile with client recommendations: joel-baddam
Business Development · Sales Strategy · International · EMEA · Fintech · Payments · Sales Coaching · Fractional CCO · Indian Market · South Asia • Prospecting • Negotiation • Partnerships • B2B • B2C • Sales • Marketing
English
Native or bilingual
French
Native or bilingual
Hindi
Native or bilingual
Urdu
Fluent
Punjabi
Fluent
Telugu
Fluent
Tamil
Fluent
Can work on-site
Paris (up to 50km)
Experience
- MONEYGRAM INTERNATIONAL LIMITEDExecutive Branch Sales Manager– Key Partner Operations – FranceBANKING AND INSURANCEAugust 2024 - December 2025 (1 year and 4 months)Paris, FranceI drive sales growth, operational excellence, and digital transformation. My role centers around leading a team of 3 Business Development Managers (BDMs) and an Inside Sales Team to push GTM strategies and New products, Manage 3 Key accounts (Orisha Retail shops, FDJ – Aleda and Worldline Prepaid) with a combined network of +2500 POS, while delivering strategies to optimize field sales, enhance IT capabilities, and strengthen key partnerships.
- STEDMAN DENNY UK LIMITED,Sales Director, Head of Business European MarketsCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)London, UKStedman Denny Limited is a specialist advisory firm offering a broad spectrum of services across various marketsincluding the UK, Europe and Emerging Markets (for example South Asia, Sub-Saharan Africa). The focus of the firm is to provide its clients with the highest quality of advice with respect to risk advisory, refinancing, debt restructuring andcapital raising (Currently managing Investments for 2 large UK based Funds, Min. Deal Size:5M£+, details confidential)
- LOKAD,AI Solutions SpecialistJanuary 2023 - July 2024 (1 year and 6 months)Paris, France• Led business development efforts in France and internationally for Lokad, specializing in Artificial Intelligence (AI) pilots for Supply Chains across various industries -Aerospace, Automotive, Retail Networks, Manufacturing, Fashion, etc.• Developed strategic partnerships with key clients to provide demand forecasts and optimize inventory levels.• Achieved increase in revenue for our Clients through data-driven operational decisions and accurate financialimpact assessments.
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Education
- Executive Education Certificate in Strategic Decision Making for ManagementThe London School of Economics and Political Science (LSE)2017Executive Education Certificate in Strategic Decision Making for Management
- Master of Science (Programme Grande École - ESC)Kedge Business School2005International Business