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Description

I create showcase and e-commerce sites designed to generate leads, sell, and convert.

I can be involved in:

- Creating or redesigning your showcase or e-commerce site,

- SEO optimization,

- Maintenance, hosting, and performance,

- Automation and optimization of your processes with AI,

- Integration of APIs, CRMs, and marketing tools.

I analyze and centralize your marketing and business data to build a clear strategy:

- Identify the right acquisition channels,

- Improve your funnels,

- Increase contact generation,

- Optimize conversions and sales.

- Automate your processes.

The goal: a useful site for your business, capable of attracting qualified traffic and turning your visitors into customers.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

NOVA
Growth Marketing
E-COMMERCE
January 2025 - Today (1 year and 5 months)
Nice, France
SEO & GEO Consultant — Freelance
5+ years of experience in SEO, technical optimization, and organic growth
SEO & GEO Expertise (optimization for AI engines and citability by AIs)
Technical SEO Audits: performance, indexing, crawlability, Core Web Vitals
Content Strategy: keyword research, search intent, thematic authority
GEO Optimization: semantic structure, schema.org markup, AI-readable content
Site architecture and internal linking optimization
WordPress SEO Optimization (custom themes, WooCommerce, multilingual)
AI-assisted content workflows and SEO automation
Netlinking strategies and domain authority development
Conversion-oriented optimization and SEO landing pages
Collaboration with agencies on freelance and white-label assignments
SEO GEO Artificial Intelligence Organic Growth Webmarketing Strategy Project Management
MATAWAN MOBILITY
Front-End Integrator
ARCHITECTURE AND URBAN PLANNING
March 2025 - Today (1 year and 3 months)
Sophia Antipolis, France
HTML/CSS/Sass/JavaScript expert. Application of design system principles (atomic design, design tokens). Twig templating and internal APIs. Daily use of Git/GitLab, Slack, Jira. Collaboration with the product team to meet delivery deadlines.
Web Integration Design System Twig Gitlab API
COM'PLUS
WordPress Developer
January 2022 - January 2025 (3 years)
Monaco
Creation of over 10 custom WordPress themes. Maintenance and optimization of over 20 sites. Tools: ACF, WooCommerce, WP CLI, REST API, WPML, Yoast SEO, Rollbar, Asana. Collaboration with designers, PMs, and back-end developers. Documentation of a design system and creation of a WordPress boilerplate. Plugin development: AJAX search, light/dark theme switch, color contrast checker. Semantic optimization and schema.org. Site architecture and internal linking.

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Joan Fernandez

Marketing Site and E-commerce Developer

About Joan

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