Joan Cerdas

As an HTML Email Developer and UI Graphic Designer at Navient Group, I was responsible for the creation, design, and development of personalized email campaigns and the optimization of user experience for digital projects related to education and e-learning. My role allowed me to work closely with marketing and design teams to produce high-performing and visually appealing emails and user interfaces.

✔️ Development of personalized HTML emails: Creation of HTML code and structures adapted for custom email campaigns, optimized for various email clients.

✔️ Preparation of email campaigns: Design of visual campaigns using tools like Photoshop, following precise graphic guidelines.

✔️ Creation, maintenance, and development of email campaigns: Setting up new campaigns, managing content integration, and optimizing for improved performance.

✔️ UX design for editorial websites: Designing the user experience (UX) for websites associated with the client's editorial departments, ensuring intuitive and effective interfaces.

🔹 Optimization of email campaigns through responsive emails, leading to improved open and click-through rates.

🔹 Enhancement of user experience with more user-friendly interfaces, increasing user engagement.

🔹 Close collaboration with marketing and design teams to ensure visual consistency and a seamless experience across all platforms.

📌 This experience allowed me to develop solid technical and creative skills in HTML email development and UX optimization, while contributing to the effectiveness of Navient Group's email campaigns in the education and e-learning sector. 🚀

As a Brand Designer at HONOR France, I was responsible for the evolution and adaptation of the brand's visual identity for the French market, while ensuring consistency with HONOR's global guidelines. I worked on several strategic projects in collaboration with internal teams and external partners.

✔️ Development and updating of guidelines: Updating and adapting visual standards to align HONOR's identity with the requirements of the French market.

✔️ Adaptation of video formats: Creation and adjustment of video content for television, websites, and social media, ensuring consistency with the overall brand image.

✔️ Production of brand assets: Design of visual assets for digital and print media, such as websites, advertisements, social media, animations, and presentations.

✔️ Cross-departmental collaboration: Close work with sales, marketing, and retail teams to design communication materials tailored to commercial and strategic needs.

✔️ Creation of animations and visuals: Production of high-quality illustrations, graphics, and animations, aligned with the brand's visual standards.

🔹 Strengthening the brand's identity in the French market, ensuring a consistent and impactful image across all media.

🔹 Optimization of visual communication for a smooth and impactful user experience.

🔹 Effective collaboration with multiple departments to meet specific design needs and enhance the effectiveness of marketing campaigns.

📌 This experience allowed me to leverage my expertise in visual design and brand strategy, while contributing to strengthening HONOR's visibility and engagement with its French users. 🚀

As an HTML Code Developer at Endurance Group, I was responsible for developing HTML code for personalized emails, ensuring the compatibility and optimization of these emails for various email clients and devices. My role also involved collaborating with the art department to develop visually appealing email campaigns tailored to the needs of large companies such as Constant Contact, Blue Host, Hostgator, iPage, and Domain.com.

✔️ Development of personalized HTML emails: Creation of HTML code for custom emails, adapted to the requirements of marketing campaigns.

✔️ Development of email campaigns: Creation and optimization of campaigns for various email clients, including Gmail, Outlook, iOS Mail, and Windows Mail.

✔️ Optimization of graphic elements: Ensuring that the visual elements of emails are perfectly optimized for all types of devices, including PCs, smartphones, and tablets.

✔️ Collaboration with the art department: Teamwork with designers to integrate creative and functional HTML coding solutions adapted for email campaigns intended for clients like Blue Host and Hostgator.

🔹 Optimization of email campaign performance, ensuring perfect compatibility with all devices and email clients.

🔹 Effective collaboration with creative teams to ensure aesthetically pleasing and technically high-performing campaigns.

🔹 Improvement of user engagement through responsive and fluid design.

📌 This experience allowed me to strengthen my HTML development skills for email marketing while working with major e-commerce companies to improve the effectiveness and reach of their email campaigns. 🚀