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Jessica GbegnonJG

Jessica Gbegnon

Sales Coach - Training - Sales Strategy

€800/day
10 projects
Paris, FR
8-15 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Jessica

Are you going through a key stage in your business development?
Lack of structure, prospecting that isn't taking off, a team lacking method?
I'll help you get through this.

→ 13 years of experience in startups (Head of Sales, 2x Sales Founder)
→ +25 companies supported, +250 salespeople trained

And a specialty: my dual expertise in sales + acting, which helps me integrate impactful role-playing sessions into training, focusing on situational intelligence alongside methodology.

What I do for you:

1/ Sales Strategy

→ Sales audit & complete diagnosis
→ Positioning, ICP, key messages
→ Structuring the sales process (from lead to closing)
→ Implementing KPIs, dashboards & management rituals
→ Building or redesigning the Sales Playbook
→ Defining Go-To-Market (GTM) & short-term priorities

Objective: a transparent, organized sales machine that no longer relies on instinct.

2/ Sales Training & Sales Coaching (1:1 or team)

→ Mastering discovery
→ Objection handling
→ Effective follow-ups & pipeline management
→ Closing & negotiation
→ Individual coaching: posture, pitch, communication
→ Practical workshops: role-plays, simulations, live feedback

Benefit: confident, structured, autonomous salespeople – who perform.

3/ Outbound Prospecting

→ Creating email sequences, cold calls & LinkedIn outreach
→ Discovery, qualification, follow-up scripts
→ Optimizing acquisition: funnel, ICP, offers
→ Setting up a clean and prioritized pipeline

Result: outbound that converts, without spam or unrealistic pitches.

Do you want to structure your sales, improve performance, or launch effective prospecting?

Contact me for an initial chat (30 minutes). I'm responsive :)
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 30km), Marseille (up to 10km), Lyon (up to 10km), Bordeaux (up to 10km), Nantes (up to 10km)

Experience

  • 10Ten Consulting
    Sales Coach | Head of Sales | Consultant in Strategy & B2B Business Development
    CONSULTING AND AUDITS
    November 2022 - Today (3 years and 7 months)
    Paris, France
    25 founders supported. +250 Sales trained.
    ❤️ Example clients: Alma / Happypal / Bouygues / RAJA / Envola / Lightspeed / Cybersecura

    On mission to help founders, managers, and salespeople
    → to find the right balance between structure and the joy of selling.

    I collaborate to:
    → Structure: positioning, management, sales strategy
    → Execute: launch an outbound prospecting strategy,
    (mailing, cold calling, LinkedIn)
    → Train & coach teams: workshops (discovery, follow-up, objections, closing) + 1:1 coaching
    Sales Coaching Outbound Sales Team Coaching Sales Strategy Head of Sales
  • Envola
    Go to Market Lead - Operational Consulting
    HEALTH AND WELLNESS
    January 2025 - March 2025 (2 months)
    Paris, France
    In 2 months, I helped the founders of an early-stage startup in the childcare sector with their Go to Market. Specifically, after a 1-day workshop together, I:

    ✔️ Formalized a Sales Playbook on Notion, which I updated during my 2 months on the mission
    ✔️ Defined ICP, Persona, REAL pain points and compelling events, potential persuasion levers, cold call scripts, discovery calls, and R1 calls.
    ✔️ Set up Hubspot and defined the sales cycle stages
    ✔️ Got my hands dirty by calling our targets to generate appointments, refine the playbook, and close the first sales.

    Once this part was secured – it only took 2 months! – the founders felt confident to fly on their own and think about an inbound strategy complementary to the outbound process we had implemented.
    Hubspot Sales Telemarketing Go-to-market Strategy Sales Strategy Seed
  • Happypal
    Head of Marketplace & Brand Partnership
    E-COMMERCE
    March 2024 - October 2024 (8 months)
    Paris, France
    My mission consisted of professionalizing the business unit and providing strategic input to help it achieve its revenue goals for H2 2024.

    Director of Marketplace & Partnerships for a platform gathering exclusive offers from +1000 partners in the travel, culture, leisure, premium ticketing, deals, and retail sectors, as well as a community of 300,000 users in a private group.

    1) Recruitment and Management
    - Coaching and skill development of the Senior Account Manager
    - Definition of variable compensation plans
    - Recruitment, onboarding, and ramp-up of 2 Category Managers
    - Recruitment and onboarding of a Head of Marketplace & Brand Partnership
    - Team coaching: prospecting, follow-ups, closing

    2) Partnership Strategy and Development
    - Portfolio categorization
    - Repositioning of the Affiliate strategy
    - Prospecting and closing new partners: Air France, GetAround, Electrolux, Adidas
    - Negotiation of exclusive user discounts and commissions
    - Acquisition strategy via affiliate platforms
    - Strengthening supplier relationships: Steering committees, performance monitoring

    3) Inter-team Relations
    - Reporting to the COO
    - Member of the Executive Committee
    - Harmonization of processes with the SAAS Sales Team, Support Team, and Product Team

    4) Member of the Taskforce: Salesforce Implementation

    Tools: Salesforce, Notion, Slack, Praiz, Google Suite, Metabase
    Marketplace Strategic Partnerships Recruitment Strategy Team Management Team Coaching

Reviews

5.0

Out of 5 ratings

MarionM

Marion

CEO - Askovet

Reviewed on 4/2/2026

I solicited Jessica for 2 main missions: - Improve my management of sales appointments (preparation, pitch, objection handling, follow-up, etc.) - Structure our sales organization, notably through a Sales Playbook. I am delighted with our collaboration. Jessica is relevant, responsive, and invested. She is capable of having both a very broad and strategic vision as well as a very operational approach, with practical advice adapted to the field. We will continue to work together from time to time, so I highly recommend her.
S

Saghar

CyberSecura

Reviewed on 9/22/2025

I called on Jessica for support in my company's business development. The service was of high quality, perfectly adapted to the challenges faced by leaders. The content is relevant, concrete, and immediately applicable, with tools and methods that provide real added value. A rich and structured approach that opens up new strategic perspectives. I highly recommend!

Recommendations

Esteban BlactotEB
Cyrielle PerettiCP
JC
+4
Esteban Blactot and 6 other people have recommended Jessica

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Education

  • Master's degree, International Marketing & Business Development and Entrepreneurship & Innovation
    SKEMA Business School
    2013
    Master's degree, International Marketing & Business Development et Entrepreneurship & Innovation

Skill set

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