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Jerome HonerkampJH

Jerome Honerkamp

Corporate Strategy & Value Creation Expert

€1,500/day
München, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jerome

I am a strategy consultant with over 15 years of experience in developing and implementing growth strategies, commercial excellence, and data-driven value creation. My focus is on go-to-market optimization, pricing, marketing & sales transformation, as well as the use of data analytics and AI for sustainable performance improvement.

I work closely with management boards and C-level executives, combining strategic conception with operational implementation – always with a clear focus on measurable impact (revenue, margin, EBITDA). My industry expertise particularly includes consumer goods, retail, and related industries.

Typical projects include:

Go-to-market and sales strategies
Pricing and revenue optimization
AI/Data-driven Commercial Excellence
Marketing and sales transformation
End-to-end value creation programs

I bring entrepreneurial thinking, high implementation speed, and profound analytical depth – from strategy to implementation.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
München (up to 50km)

Experience

  • Dr. Wieselhuber & Partner,
    Head of Consumer Goods & Retail
    CONSULTING AND AUDITS
    November 2023 - March 2026 (2 years and 4 months)
    Munich, Germany
    Responsible for the strategic and financial development of the Consumer Goods & Retail Practice. Full P&L ownership with direct responsibility for business development, key client relationships, and delivery across all phases from strategy to implementation.
    ◼ Built and scaled a high-performing team from scratch (6 FTEs); build new pipeline and acquired new clients who continue across strategy and execution phases.
    ◼ Developed and successfully launched a new AI-based offering for Marketing & Sales Transformation, positioning the firm at the forefront of digital value creation.
    ◼ Personally lead strategic transformations across FMCG and retail, including full go-to-market redesigns, pricing models, and organizational overhauls.
    ◼ Regular keynote speaker (e.g., LZ AI Day 2024, TMA 2025 Symposium) and frequent contributor to leading industry journals (e.g., Lebensmittelzeitung).
    ◼ Act as a client advisor at executive level, with a strong track record of delivering impact in complex, high-stakes environments.
    Sales Excellence Corporate strategy AI and Advanced Analytics Pricing strategy Fast-Moving Consumer Goods (FMCG)
  • Capgemini Invent,
    Senior Manager Consumer Products & Retail
    February 2021 - November 2023 (2 years and 9 months)
    Munich, Germany
    ◼ Strategy consulting project manager with focus on the consumer products and retail industry
    ◼ Subject matter expert for commercial excellence, marketing, and sales transformation
    ◼ Brand strategy lead within Capgemini Invent's connected marketing offering
    ◼ CPRD DACH store-of-the-future lead (further retail lead
    Pricing strategy Corporate strategy Retail Digital Transformation digital transformation
  • Honerkamp Consulting,
    Independent Strategy Consultant
    April 2020 - February 2021 (10 months)
    78 Konstanz, Germany
    ◼ Strategy consulting project manager in the area of commercial excellence, digital marketing and transformation
    ◼ 360° communication concept for an IT retailer with vision, target groups, touchpoints and user journeys and monitoring system and agile organization; in particular to increase e-commerce sales
    ◼ Repositioning of a medium-sized service firm with identification of new growth areas and market entry strategy
    ◼ Due Diligence (with digital bottom-up market based on search volume)

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Education

  • PhD
    European Business School
    2019
  • Global School in Empirical Research Methods;
    University of St. Gallen
    2015
    Global School in Empirical Research Methods;

Skill set

Categories