Freelancer profile translated to English.
Back to original languageAbout Jeremy
#tracking #GA4 #googletagmanager #GTM
Expert Google Tag Manager (GTM) | Tracking E-Commerce & Conversions | GA4 | Meta Pixel | Server-Side
E-commerce tracking and conversion tracking specialist, I assist Shopify, WooCommerce, and PrestaShop stores in implementing reliable and actionable measurement. Google Tag Manager, GA4, Google Ads, Meta Pixel, server-side tracking, dataLayer, Consent Mode V2: I handle the entire analytics measurement chain to ensure consistent and actionable data.
Tracking audit, GTM implementation, tagging plan, GA4 e-commerce configuration, Google Ads conversion tracking, Meta Pixel and Conversions API integration, GTM server-side via Stape, debugging and production validation: each mission starts with a precise diagnosis and ends with verified data.
Frequent missions
GA4 / Google Tag Manager / Meta Pixel tracking audit (tags, triggers, dataLayer, duplicates, tracking errors). GA4 e-commerce tracking implementation (events, parameters, conversion funnels). Google Ads conversion tracking via GTM. Lead and acquisition tracking (forms, calls, appointment booking). Meta Pixel and Conversions API via GTM. Meta server-side tracking to ensure reliable event and conversion measurement (Stape). GTM Server-Side: event setup and routing (Stape). Consent Mode v2 and CMP integration (Axeptio recommended). Debugging and correction of existing tracking.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km), Nantes (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km), Toulouse (up to 50km)
Experience
- BIJOUTERIE GILLMANN
On Malt
E-commerce Tracking Audit, GA4, Meta, CAPI, PrestaShop 1.6E-COMMERCEMay 2026 - May 2026Comprehensive audit of e-commerce tracking for a jewelry store on PrestaShop 1.6 (Google Tag Manager, Google Analytics 4, Meta Pixel, CAPI).Mission carried out following anomalies reported in Meta Events Manager and doubts about data consistency between Meta and GA4. Audit delivered asynchronously as a structured report with observations/actions, including quantified corrections.Audit scope:Complete analysis of the Google Tag Manager container (tags, triggers, variables, dataLayer)Inspection of the website's source code and PrestaShop modules related to trackingMeta Pixel and server-side CAPI audit via Meta Events ManagerGoogle Analytics 4 audit (e-commerce reports, item parameters, purchase funnel events)Verification of Google Consent Mode v2 and GDPR complianceReal-world testing of the user journey (navigation, add to cart, checkout)Deliverable:Complete audit report structured in two parts (detailed observations with business impact, quantified corrective actions). Three correction scenarios proposed based on advertising investment and desired quality level (standard tracking via GTM, keeping the PrestaShop module, server-side redesign via Stape).Skills used: Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Meta Conversions API (CAPI), e-commerce tracking, dataLayer, deduplication, Google Consent Mode v2, GDPR, PrestaShop, tracking audit, Stape, server-side GTM. - KICK.Prodiscol: E-commerce + Lead Tracking, GA4, Gads via GTMDIGITAL AND ITMarch 2026 - March 2026Implementation of complete tracking via GTM for Prodiscol, an e-commerce WooCommerce site. GA4 configuration (e-commerce events + leads), Google Ads with conversions and remarketing. Creation of a custom dataLayer for product and transaction data. Tracking of key events: purchase, add to cart, begin checkout, view item, and generate lead.
- WENESTracking Audit and Dashboards (3 sites)March 2026 - March 2026Comprehensive audit of GTM tracking on 3 sites of the WENES group (Wenes Stand, Wenes Aménagement, Le Stand Modulaire). The audit covered the analysis of GTM containers, real-world consent testing, and verification of production events in GA4 and Google Ads. Identified anomalies: tags outside of consent, conversion duplicates, non-optimized consent architecture, and non-functional conversion events. Delivery of 3 structured audit reports with observations, corrective actions, and target configuration.
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Certifications
- Google Tag ManagerGoogle
- Google AnalyticsGoogle