Jennifer R.

For the launch of my client's training program, I was responsible for:

- EMAILING STRATEGY

Defining the launch plan, determining the best sending times based on audience behavior, optimizing CTAs to increase clicks.

- COPYWRITING: Target Audience Study, Email Sequence, and Newsletters

In-depth analysis of her audience, their challenges, and their emotional world. Complete writing of the welcome email with storytelling, newsletters, and the launch email sequence (8 custom emails).

- TECHNICAL MANAGEMENT ON SYSTEME IO: scheduling email sends directly in SIO, analyzing open rates, click rates, conversion rates, and creating a KPI tracking dashboard.

- GHOSTWRITING / INSTAGRAM STRATEGY before and during the training launch week

(Content bank creation: Reels, captions, CTAs, Hooks, Stories)

- SALES PAGE for the training: Analysis of her current sales page and structured recommendations.

- COACHING and GUIDANCE: Emotional positioning on my client's tone, clarification of her personal storytelling, recommendations on communication energy during a launch.

For the release of my client's book, I was in charge of:

- the strategy and structuring of the book promotion

(in-depth study of the target audience and the offer, definition of the overall launch strategy, advice on emotional and transformational positioning)

- publishing the book on Amazon KDP (+ technical issue resolution)

(Complete creation and setup of the book in the KDP dashboard, setup of title, subtitle, categories, SEO description, Amazon keyword research & selection, management of the upload and final validation, management of pricing and promotions)

- writing the VSL (video sales letter) script for the book promotion

(Complete construction of the VSL framework, pattern interrupt, storytelling, problem mechanism, solution mechanism, offer and CTA, assistance with emotional coherence & transformational copywriting)

- complete creation of the email marketing sequence for the book launch

(writing and sending all emails in the sequence, structure and writing of all subject lines + pre-headers, integration of strategic CTAs, rewriting passages to increase click-through rates)

- optimizing sales pages and conversions

(complete audit of the sales page, identification of blocking points, rewriting an optimized version, advice on structuring sections visually)

- technical setup of email sending with System IO

(Verification of newsletter setup, assistance with list/tag/segmentation selection, creation of a clean automation)

- social media support

(Development of a mini calendar of stories and posts to support the book launch with script writing)

- launch analysis and management

(Daily monitoring of indicators, open rates, click rates, advice on optimal sending times)

Here are the services I provide for this beauty salon:

- STRATEGY and GLOBAL SUPPORT

(In-depth study of the target audience and the salon's services, implementation of a coherent editorial line for the salon's emails, development of a weekly email strategy (value / sales / engagement) and Instagram posts)

- EMAIL COPYWRITING

Complete writing of weekly emails (value, sales, storytelling, engagement) + setup of sends via Mailchimp

- SALES FUNNEL for the institute's COURSES

(creation of sales page, creation of Calendly description for discovery appointments)

- ANALYSIS and PERFORMANCE OPTIMIZATION

(Optimization of email subject lines to increase open rates, analysis of Mailchimp newsletter performance, creation of a complete tracking dashboard, optimization of sending times, UTM tracking on links)

- SOCIAL MEDIA

(Editorial line and writing of Instagram posts)

- TONE & BRAND IDENTITY

Development of a writing tone adapted to the salon and its target audience