Freelancer profile translated to English.

Description

Art Director | Graphic Designer | AI Artist

**Specializing in luxury**, I support brands in creating impactful visual universes through art direction, graphic design, and AI.

With over **three years of experience**, I combine creativity, high standards, and visual storytelling to bring impactful campaigns, elegant visual identities, and engaging digital content to life.

My expertise

-> **Art Direction & Branding**: creation and development of unique visual identities (logos, graphic guidelines, brand universes).

-> **AI & Visual Creation**: conception and execution of campaigns with artificial intelligence.

-> **Visual Storytelling & Advertising Campaigns**: creation of impactful visuals for digital, print, and social media.

-> **Graphic Design & Creative Production**: creation of graphic content, posters, packaging, layouts, banners, and optimized digital assets.

-> **Motion Design & Animated Content**: creation of animations and videos for more immersive communication.

They trusted me

Moët Hennessy LVMH, Valentino, Holidermie, French Bloom, René Furterer, Shiseido, Klorane, Avène, Gecina, Daydream, American Express, Sécurité Sociale, Sérame, Cifonelli, William Grant & Sons, Sagella, Pureality, Glenfiddish, Initio Parfum, L'ameublement Français, Obsidian Studio, L'oréal Luxe (Prada, Miu Miu, Mugler, Saint Laurent, Khiels, Helena Rubinstein, Diesel, Carita Biotherm, Valentino, Maison Margiela...), Soria, Chanel, ...

Let's work together

Based in Paris and available for full remote work, I am responsive and adapt to your needs.

Discover my portfolio at**Jeanne-charlotte.fr**and let's discuss your project.

I also share my AI visual explorations on Instagram: @jxwnnw

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

L'Oréal SA - L'Oréal France
Art Director
LUXURY GOODS
September 2025 - Today (9 months)
Paris, France
AI Art Direction – L’Oréal Luxe

I am currently supporting L’Oréal Luxe in defining the creative vision and exploring the creative uses of artificial intelligence, developing visuals for its prestigious brands: (Prada, Miu Miu, Mugler, Saint Laurent, Khiels, Helena Rubinstein, Diesel, Carita Biotherm, Valentino, Maison Margiela...):
**360 Art Direction**: creation of images and design of e-commerce campaigns and visuals, combining technological innovation and aesthetic standards, in line with luxury codes and visual emotion.
**Definition of Artistic Approaches**: proposing creative directions that blend storytelling, aspiration, and modernity.
This mission allows me to combine aesthetic research, technological innovation, and creative excellence, participating in the evolution of visual practices in the demanding and inspiring world of luxury.
luxury art direction Visual Communication artificial intelligence Midjourney Art Direction
Publicis
Art Director
LUXURY GOODS
July 2025 - September 2025 (2 months)
Paris, France
Creation of digital assets for William Grant & Sons, Glenfiddich, and Sagella – Bizon Agency (Publicis Groupe)

As part of a collaboration with Bizon agency, a specialized entity within the Publicis group, I contributed to the creation and adaptation of digital assets to support the online communication and visibility of premium international brands such as William Grant & Sons, Glenfiddich, and Sagella.

My responsibilities included:
Graphic design and art direction of visual elements for digital campaigns, display banners, and e-commerce content
Multi-format adaptation while respecting technical constraints
Monitoring and strict adherence to brand guidelines and DNA, ensuring visual consistency and a high-end positioning
Optimization of assets for international use, considering linguistic and cultural considerations of different markets
Close collaboration with creative, marketing, and production teams to ensure the quality and relevance of deliverables within tight deadlines

This assignment allowed me to apply my expertise in digital art direction in a demanding context, where precision, understanding of luxury codes, and adaptability are essential to create impactful visuals aligned with the brands' strategic objectives.
luxury art direction Digital Communication Graphic Design Visual Communication Art Direction
Sérame
Art Director
WINE AND SPIRITS
June 2025 - September 2025 (3 months)
Paris, France
Creation of a brand book, Packaging + bottle label – Chateau de Sérame

I am supporting Château Sérame, a vineyard nestled in the heart of Languedoc, in defining and structuring its brand universe through the design of a comprehensive brand book, a true reference tool designed to embody its unique identity:
**Brand Book Creation**: development of a strategic and visual document structuring the brand's DNA, ensuring the consistency and longevity of its image.
**Aesthetic Universe Definition**: research and development of an elegant, sensory visual universe inspired by the terroir, blending wine tradition, architectural heritage, and a contemporary vision of wine.
**Packaging & Bottle Labels**: graphic design of product packaging, combining readability, visual impact, and refinement to enhance the expression of the wine and strengthen Château Sérame's identity in the market.

This mission allows me to combine strategic thinking, attention to detail, and visual storytelling within the inspiring world of wine and French lifestyle.
luxury art direction Print Graphic Design Digital Communication Visual Communication Packaging

Check out Jeanne-Charlotte's experience

Sarah

Dirigeante - Drink a Concept

Reviewed on 4/20/2026

I regularly work with Jeanne-Charlotte on graphic design projects. I recommend her for her creativity, responsiveness, and rigor. In short, for everything!

Juliette

L'Oréal Produits de Luxe International (OAPLI)

Several months project

Reviewed on 11/5/2025

I highly recommend Jeanne-Charlotte. As an AI Artistic Director in our internal studio, she consistently brings amazing creativity and a fantastic luxury eye and vision to all her work. She's also incredibly friendly and a real pleasure to have on the team, making every collaboration smooth and enjoyable.

Show all 9 reviews