Jean-Baptiste Herlem

- Creation and management of the Marketing department comprising 5 teams (20 people): Web, Growth, Retention, Product Marketing, and Design

- Definition and implementation of the overall marketing strategy for the Anywr Group

- Alignment of Sales and Marketing to ensure the effectiveness of implemented marketing actions (GTM strategy, lead tracking, sales support)

- Establishment and monitoring of Marketing department KPIs

- Responsible for FrenchTech 120 & Team France Export Partnerships

- Member of the Executive Committee

Key results: +134% of Anywr's revenue in 4 years to reach €100M this year. €5M in revenue generated by marketing activities in 2023. Qualified lead acquisition cost dropped from €500 to €200 & constant flow of 50 MQL/month (despite a 2/3 reduction in the Marketing budget in 2023)

- Development and implementation of the Anywr Group's digital marketing strategy & continuous optimization of the AARRR Marketing funnel (A/B testing)

- Iteration on the best acquisition levers/channels to generate qualified leads: SEO, SEA, Social paid, emailing, etc.

- Design, management & optimization of the Group's various web platforms: Anywr-group.com, Anywr.io, Anywr.frl, Izyportage.com, Anywr.life

- Management of a team of 6 people & member of the Executive Committee

Key results: Web traffic for the Anywr Group's various platforms multiplied by 25. B2B leads multiplied by 5 in less than 2 years. Significant increase in qualified talent applications acquired per month, from 400 to 4000 with an acquisition cost dropping from €100 to €10

- Definition and implementation of the inbound & outbound marketing strategy to generate qualified leads

- Implementation, optimization, and training of the Group on Hubspot CRM ((CMS/Marketing/Sales Hubs))