About Janika
German
Native or bilingual
English
Native or bilingual
French
Conversational
Experience
- Accenture DACHAccount & Campaign ManagementCONSULTING AND AUDITSMay 2022 - December 2022 (8 months)- Major client: Mediamarkt Saturn- Campaign management: Planning and execution of national marketing campaigns (multichannel)- Management of the in-house agency as well as creative and lead agencies- Cost and budget planning, controlling, reporting
- Marketingconsulting Janika KnaußConsultant (Freelance)CONSULTING AND AUDITSJanuary 2020 - Today (6 years and 5 months)Köln, Nordrhein-WestfalenSuccessful marketing solutions for brands, products, and services - from basic needs analysis and development of the right success strategy to conception and implementation of necessary measures. For companies, the self-employed, and agencies. www.janika-knauss.de
- necom Werbeagentur GmbHHead Of Account ManagementDIGITAL AND ITNovember 2018 - December 2019 (1 year and 1 month)Köln, GermanyPersonnel:- Staff planning and recruitment- Team leadership of 10 employees (Junior and Senior Account Managers, working students, trainees, temporary staff)Clients:- Support of large companies and brands- Strategic consulting (incl. goal setting)- Target group, competitor, and market analyses- Customer loyalty & customer satisfaction- Expansion of existing customers (revenue increase of approx. 13% per year)- Complaint management- Win-back management (win-back rate of 60%)- Profitability increase by 4% per year- Budget responsibility of over 2.5 million Euros per year- Media budget responsibility of over 5 million Euros per yearProject Management:- Budget and resource planning as well as controlling- Operational management and implementation of marketing plans- Tracking, analysis, success measurement, and optimization of measuresManagement:- Optimization of workflows- Digitalization and automation of processes- Achievement of departmental goals
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Education
- Bachelor of Arts (B.A.)Macromedia University2015Medienmanagement
- Bachelor of ArtsNational University, San Diego, U.S.A.2014Auslandssemester (San Diego, U.S.A.)
Certifications
- Google Future Workshop - Fundamentals of Online MarketingGoogle2020