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Janika KnaußJK

Janika Knauß

Senior Marketing Manager & Consultant

€850/day
Stuttgart, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Janika

Are you looking for an experienced marketing expert who can offer you everything from a single source? Then you've come to the right place with me, a professional freelance marketing consultant! I offer comprehensive marketing consulting, analysis, conception, and implementation with sustainable success for brands, products, and services.

Whether you are an established company, self-employed, or an agency, I will support you with successfully implemented marketing solutions. Starting with a thorough needs analysis and the development of an individual success strategy, I work closely with you to implement the necessary measures and achieve your goals.

Let's work together to take your brand or company to the next level. Contact me now for a non-binding consultation!

As a freelance marketing consultant, I offer you a wide range of services to provide you with comprehensive marketing support. Here are some of the services I offer:

Market research and analysis
Target group analysis and segmentation
Development of marketing strategies
Planning and implementation of marketing campaigns
Content marketing and creation
Search engine optimization (SEO) and search engine marketing (SEM)
Social media marketing and management
Email marketing and marketing automation
Event and trade fair marketing
Branding and brand development
Marketing consulting and training

Each service is individually tailored to your needs and goals to ensure you receive the best possible support to successfully market your brand, products, or services.
  • German

    Native or bilingual

  • English

    Native or bilingual

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Accenture DACH
    Account & Campaign Management
    CONSULTING AND AUDITS
    May 2022 - December 2022 (8 months)
    - Major client: Mediamarkt Saturn
    - Campaign management: Planning and execution of national marketing campaigns (multichannel)
    - Management of the in-house agency as well as creative and lead agencies
    - Cost and budget planning, controlling, reporting
    Campaign Management Campaign Planning Campaigns Project Management Agency Management Multichannel Marketing
  • Marketingconsulting Janika Knauß
    Consultant (Freelance)
    CONSULTING AND AUDITS
    January 2020 - Today (6 years and 5 months)
    Köln, Nordrhein-Westfalen
    Successful marketing solutions for brands, products, and services - from basic needs analysis and development of the right success strategy to conception and implementation of necessary measures. For companies, the self-employed, and agencies. www.janika-knauss.de
    Marketing Consulting Project Management Digital Communication Online Marketing Social Media SEO Content Marketing Advertising Web Marketing Wordpress Joomla Email Marketing Visual Identity Print Communication 360-Degree Communication Branding Community Management Business Plan Business Analysis Content Strategy Web Marketing Strategy Showcase Website Web Development Web Content Responsive Design
  • necom Werbeagentur GmbH
    Head Of Account Management
    DIGITAL AND IT
    November 2018 - December 2019 (1 year and 1 month)
    Köln, Germany
    Personnel:
    - Staff planning and recruitment
    - Team leadership of 10 employees (Junior and Senior Account Managers, working students, trainees, temporary staff)

    Clients:
    - Support of large companies and brands
    - Strategic consulting (incl. goal setting)
    - Target group, competitor, and market analyses
    - Customer loyalty & customer satisfaction
    - Expansion of existing customers (revenue increase of approx. 13% per year)
    - Complaint management
    - Win-back management (win-back rate of 60%)
    - Profitability increase by 4% per year
    - Budget responsibility of over 2.5 million Euros per year
    - Media budget responsibility of over 5 million Euros per year

    Project Management:
    - Budget and resource planning as well as controlling
    - Operational management and implementation of marketing plans
    - Tracking, analysis, success measurement, and optimization of measures

    Management:
    - Optimization of workflows
    - Digitalization and automation of processes
    - Achievement of departmental goals
    Project Management Online Marketing Marketing Strategy Marketing Consulting Campaigns Digital Communication Print Communication 360-Degree Communication Branding Instagram Marketing Social Media SEO Web Marketing Content Marketing Content Strategy Community Management Wordpress Joomla Typo3 E-Commerce Email Marketing Google AdWords

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Education

  • Bachelor of Arts (B.A.)
    Macromedia University
    2015
    Medienmanagement
  • Bachelor of Arts
    National University, San Diego, U.S.A.
    2014
    Auslandssemester (San Diego, U.S.A.)

Certifications

Skill set

Categories