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Jacqueline BlumJB

Jacqueline Blum

Social Media Manager, Strategist and Consultant

€400/day
Köln, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jacqueline

Are you looking for support in the area of social media marketing, social media strategy, or clear corporate positioning on social media? I will help you to strategically build, structure, and sustainably manage your channels successfully.

I support you in daily social media management – from editorial planning and format development to campaign planning and content creation. I work with both organic and paid content. I create Canva templates, develop video scripts, and assist you in planning shoots for high-performing social content. I also provide consulting and operational support for corporate influencer concepts.

My focus is on finding the right strategy for your brand and using the appropriate channels effectively – whether it's LinkedIn, Instagram, Facebook, or Pinterest.
What makes me special: I bring around 10 years of agency experience and have worked with a wide variety of brands during this time. This gives me a strong understanding of both B2C and B2B communication on social media.
Through my studies in communication design, I have a keen sense for brand identity, visual language, and storytelling.

I work in a structured and creative way, always with an eye on the big picture – so that your social media presence not only looks good but also performs well.
  • German

    Native or bilingual

  • English

    Conversational

Can work on-site
Köln (up to 50km)

Experience

  • Mission Viral UG
    Senior Strategist & Consultant
    October 2025 - Today (8 months)
    - Social media corporate strategies for the B2B and B2C market
    - Format development and scripting
    - Paid campaigns Meta
    - Development of campaign concepts for social media
    Social Media Strategy Meta Ads
  • WKS Solutions GmbH
    Social Media Manager
    November 2025 - February 2026 (3 months)
    - Content creation for LinkedIn, Instagram, and Facebook
    - Support for sales in social selling
    - Creation and implementation of monthly content plans for Meta and LinkedIn
    - Social media strategy & campaign planning
    LinkedIn Social Media Content Social Media Strategy
  • OnlineDialog GmbH
    Senior Concept Developer
    January 2019 - October 2025 (6 years and 9 months)
    - Development of holistic marketing and social media strategies for B2B and B2C clients
    - LinkedIn performance marketing and campaign management
    - Planning and management of photo and video productions
    - Conception and implementation of influencer and UGC campaigns
    - Client consulting and account management
    LinkedIn LinkedIn Ads Shoot Planning Social Media Content Social Media Strategy

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Education

  • Bachelor of Arts
    FH Düsseldorf
    2015
    Bachelor ofArts
  • BKTM Mönchengladbach
    2011

Skill set

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