About Ishita
Based in Paris, I help luxury and premium brands transform complex marketing and media data into clear insights and actionable dashboards that support strategic decision-making.
With experience working with L'Oréal Luxe and Ralph Lauren, I specialize in analyzing multi-market campaigns, optimizing paid media performance, and building automated reporting systems for global teams.
My work focuses on turning marketing data into clear business insights that improve campaign performance, customer acquisition, and e-commerce growth.
Core Expertise
• Marketing & Paid Media Analytics (SEA / Social / Programmatic)
• GA4 implementation, tracking strategy & data validation
• Marketing and media dashboards (Looker Studio, Tableau, Excel VBA)
• E-commerce performance analysis (Web & Amazon)
• Campaign reporting across multiple international markets
• Data visualization for marketing and executive teams
Selected Brand Experience
• L'Oréal Luxe — YSL Beauty, Lancôme, Kiehl's, Mugler, Carita, Helena Rubinstein
• Ralph Lauren
• AT&T
Key Achievements
• Built automated media and e-commerce performance dashboards across 9 European markets
• Designed GA4 tracking frameworks and UTM strategies for global marketing campaigns
• Delivered 360° media performance reports used by marketing and leadership teams to optimize campaign investments
• Supported digital acquisition strategies contributing to +35% increase in store visits and +5% growth in sales
I can help with
• Marketing & media performance analysis
• GA4 implementation and reporting
• Paid media campaign analytics
• Marketing dashboards and automated reporting
• E-commerce data analysis
• Cross-market campaign performance tracking
I enjoy working with luxury, premium and e-commerce brands looking to improve marketing performance through data-driven insights and reporting automation.
English
Native or bilingual
Hindi
Native or bilingual
Marathi
Conversational
French
Conversational
Nepali
Basic
Can work on-site
Paris (up to 50km)
Experience
- Loreal LuxeDigital Media Coordinator/ Data Analyst DashboardingLUXURY GOODSApril 2025 - Today (1 year and 2 months)Paris, France
- Worked on European paid media campaigns and performance reporting for L'Oréal Luxe brands including YSL Beauty, Lancôme, Kiehl's, Mugler and Carita.
Key contributions:• Managed and coordinated paid social campaigns across 9 European markets, ensuring alignment between creative teams, media agencies and brand stakeholders• Built automated GA4 and Excel VBA dashboards to monitor campaign and e-commerce performance across multiple brands• Led Amazon and e-commerce performance reporting for Lancôme, supporting new product bundle launches• Implemented UTM tracking and campaign data consistency across digital channels• Delivered marketing insights to stakeholders to support campaign optimization and performance improvements - Ralph LaurenDigital Media AnalystDIGITAL AND ITOctober 2021 - March 2022 (5 months)Paris, FranceSupported the digital acquisition and marketing analytics strategy for Ralph Lauren’s luxury retail campaigns.Key achievements:• Contributed to media strategy initiatives that resulted in +35% increase in store visits and +5% growth in sales• Designed and implemented an internal marketing reporting tool on Datorama to centralize campaign data• Produced 360° campaign performance reports covering social, outdoor and retail activations• Monitored campaign performance against KPI targets and delivered actionable insights to marketing teams• Built forecasting models to anticipate performance for upcoming campaigns and seasonal launches
- AntalisDigital Media AnalystDIGITAL AND ITNovember 2022 - May 2023 (6 months)Paris, FranceWeb Media Analyst
- Designed and implemented a GA4 analytics dashboard on Qlik Sense and Looker Data Studio for global digital managers.
- Successfully migrated from Universal Analytics to Google Analytics 4, managing the technical configuration through Google Tag Manager.
- Conducted A/B testing to track and measure the effectiveness of various CRM campaigns on Eloqua, optimizing the customer experience.
- Developed a comprehensive UTM strategy for enhanced tracking, defining session Source/Medium, Channels, and UTM parameters. Also created a custom campaign URL builder to streamline tracking processes.
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Education
- Master of International BusinessIÉSEG School of Management2020Master's in International Business
- Masters in Business Administration, International BusinessS.P. Jain Institute of Management & Research2020Masters in Business Administration, International Business
Certifications
- Business Analytics NanodegreeUdacity2024
- Digital Marketing SpecialistUdacity2024