Freelancer profile translated to English.

Description

I specialize in marketing automation with HubSpot and support companies in structuring, automating, and measuring their marketing and sales processes.

For over 4 years, I have been working with HubSpot, assisting companies in building efficient marketing-to-sales (M2S) processes, lead management, structuring workflows and automations, and setting up dashboards and reporting.

Another focus is the integration and automation of campaigns and webinars in HubSpot to efficiently generate, qualify, and hand over leads to sales.

In addition to process and system aspects, I also have experience in campaign management, creating landing pages and email campaigns, and analyzing and optimizing marketing activities based on clear KPIs.

My focus: Setting up HubSpot so that marketing processes function efficiently, scalably, and data-driven.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

PARK 7 | Büro für digitale Wertschöpfung
Marketing Automation Manager
DIGITAL AND IT
October 2021 - Today (4 years and 10 months)
Cologne, Germany
Responsibility for Marketing Automation with a focus on HubSpot (workflows, lead nurturing, email communication, reporting)
Building and maintaining automated marketing and sales funnels
Lead Management: Capture, qualification, and handover to sales
HubSpot CRM Hubspot Implementation Email Marketing HubSpot Marketing HubSpot Workflow
SERVICEWARE SE
Marketing Automation Manager
SOFTWARE PUBLISHING
February 2021 - September 2021 (7 months)
Hürth, NW, Germany
Responsibility for Marketing Automation with a focus on HubSpot (workflows, lead nurturing, email communication)
HubSpot Marketing HubSpot Workflow Email Marketing Hubspot Implementation HubSpot CRM
COMPEON GmbH
Marketing Automation Manager
September 2019 - June 2020 (9 months)
Städtchen und Umgebung, Elgg, ZH, Switzerland
• • Independent conception and setup of automated marketing processes
• • Development and implementation of user journeys for specific target groups using Salesforce Pardot
• • Monitoring and further development of lead generation and nurturing processes
• • Monitoring of ongoing campaigns based on relevant key figures, as well as development and implementation of optimization measures
• • Creation of websites, email templates, and segments for consistent alignment of user journeys