About Inês
Hi! I’m Inês, a Social Media Manager passionate about helping brands grow and connect authentically with their audiences. With a strong foundation in content creation, digital strategy, and brand development, I’ve been supporting businesses of all sizes in building a meaningful and consistent online presence that drives real results.
For the past 5 years, I’ve been managing and scaling social media accounts by combining creativity with data. I specialize in crafting content strategies that not only capture attention but also build trust and convert followers into customers. Whether you're launching a product, growing your personal brand, or looking to increase visibility, I'm here to help.
English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- PinsettiSocial Media Manager and Content ProducerSOCIAL NETWORKSNovember 2025 - Today (7 months)Lisbon, Portugal
- Responsible for the creation, management, and planning of digital content for the Pinsetti restaurant, with a focus on social media and visual communication. Development of creative concepts, copywriting, and storytelling aligned with the brand’s positioning.
- Planning and execution of content in post, carousel, and reels formats, including script development, voiceover, and supervision of image and video production.
- Collaboration in the communication and digital marketing strategy, with particular attention to customer experience, brand identity, and increasing engagement and online visibility.
- Fluidra SASocial Media Manager and Content ProducerRAW MATERIALS INDUSTRYDecember 2024 - December 2025 (1 year)Lisbon, Portugal- Planning and execution of digital marketing and social media strategies.- Creation, publishing, and monitoring of content on digital platforms, increasing brand engagement and reach.- Management of online advertising campaigns and analysis of performance metrics.- Coordination of online and in-person events, including digital coverage and communication.- Development of reports and presentation of results to optimize strategies.
- Pinto MachadoSocial Media Manager and DesignerLEGALOctober 2022 - February 2026 (3 years and 4 months)Lisbon, Portugal
- Creation of content for social media.
- Marketing consultancy for the implementation of the company’s commercial strategy.
- Collaboration in the communication and digital marketing strategy, with particular attention to customer experience, brand identity, and increasing engagement and online visibility.
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Education
- Communication and JournalismLusofona2023With a background in Communication and Journalism and solid experience in social media management and marketing, I possess strong communication and interpersonal skills. I also have the ability to collaborate in a team, promoting an environment that encourages innovation and the achievement of shared goals. My analytical ability allows me to interpret data and adapt messages to effectively reach and engage diverse audiences.