Ilona Kantas

- Defined her editorial line and content pillars, highlighting her branding on Instagram.

- Creation of carousels and reels, taking her branding into account

- Creation of stories (sales strategy), taking her branding into account

- Creation of the monthly editorial calendar

- Competitive intelligence - viral content

- Relevant and targeted interactions

- Monthly statistics analysis for potential adjustments

- Moderation of comments and private messages

- Creation of client conversion content (sales strategy)

My client approves the editorial calendar each month. I remain fully autonomous on the rest, allowing my client to focus on her core business: supporting and caring for her clients.

Regular communication between Community Manager and client is key to successful projects!

My Community Manager missions on Instagram:

I performed an account audit on my client's Instagram account:

- Creation of an optimized bio, Instagram stories highlights, graphic charter, visual consistency;

- Analysis of competition and trends in her field of activity;

- Creation of attractive Canva visuals

- Creation of Instagram stories (Instagram stories highlights)

- Creation / layout of her story (storytelling);

- Highlighting her expertise on her Instagram account through client testimonials (social proof).

I immerse myself in her universe, and I highlight her story, her personality, her expertise, and her values through her Instagram account.

I also participated in the creation of one of her ebooks: layout work on Canva, proofreading, suggestions for improvement, download of the final version of the ebook to promote it on Instagram...

Regular communication, as well as real involvement from both sides (Client and Community Manager), is key to the success of our projects!

In parallel to the work I do for my clients, I manage my own social media accounts (two of my Instagram accounts).

My objectives on Instagram as a Community Manager:

- Increase traffic on my Instagram accounts (Community Manager & online course sales)

- Increase views and engagement on my content (reels, carousels, and stories)

- Increase my follower count each month

- Create an engaged and loyal community on my Instagram accounts

- Convert my community/prospects into customers

- Analyze my statistics and understand my audience's needs and challenges.

As a Community Manager, I "test" various techniques that have already proven effective in terms of traffic, profile views, engagement (likes, comments, shares, saves on my posts...), and follower count.

Before offering solutions to my clients for their social media, I like to have tested them myself and know that they work and deliver real results. Therefore, I confidently propose strategies and ideas to my clients, certain of their effectiveness!