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Description

Many texts sound good – but often remain unclear or interchangeable.

I help companies, practices, and coaches to formulate their content clearly, structured, and understandably.

I am a copywriter specializing in copywriting, text optimization, and clear, professional communication.

Under the name BalancedWords, I mainly work with providers in the areas of wellness, education, and consulting.

My focus is on website texts, emails, newsletters, and revising existing content.

I bring structure to complex topics, sharpen statements, and develop a tonality that builds trust – without marketing clichés or artificial sales language.

Especially with sensitive content, it is important to me to formulate topics respectfully and precisely without oversimplifying them.

My typical projects:

– Revision of website texts

– Formulation of offer pages

– Newsletter and email texts

– Textual fine-tuning & tonality adjustment

I work in a structured, precise manner, with a high standard of quality and a clear process:

Texts are created based on a briefing and delivered as editable documents – including defined revision loops.

With over 20 years of experience in marketing communication (B2B), I bring a sure instinct for target groups, language, and impact.

I exclusively handle the text work – no design, no layout, or technical implementation.

I am a particularly good fit for projects where clarity, structure, and trust are crucial.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Beispielprojekt Copywriting
Copywriting: Flyer or Website Text
HEALTH AND WELLNESS
August 2025 - August 2025
Example text to classify my writing style for addressing parents with teenage children.

Goal: To address parents clearly, appreciatively, and with guidance during a challenging phase with teenagers.

Focus on sensitive topics, clear language, and a trusting, calm tonality.

Suitable for website introductions, flyers, or informational materials from practices and counseling services:

“When uncertainty in dealing with teenagers grows, everyday life becomes challenging for many families. Conversations become more difficult, closeness feels fragile.

Many parents then ask themselves questions like:
How can I support my child well during this phase?
How do I find the right balance between providing support and letting go?

Such questions are normal, and they deserve space. Guidance and a clear external perspective can help develop new perspectives and make the next steps tangible.

We will guide you through this. Empathetically, clearly, and on an equal footing.”
Copywriting Flyer Texts Print Communication Education Family Counseling
Beispielprojekt Copywriting
Copywriting – Website Introduction Text
HEALTH AND WELLNESS
October 2024 - October 2024
Example project to showcase my writing style.

Development of a calm, trustworthy introductory text for a website in the coaching/consulting environment:

“Who am I? Have I lost myself? What are my interests? What brings me joy?

All completely normal questions that arise in moments of newfound calm. When responsibility changes and there is again space for one's own thoughts.

After years of intensive caregiving, the desire to reorient oneself in professional and family life often grows.

Together, we develop clarity for this phase of life – calmly, structurally, and at your pace. This creates new perspectives and tangible next steps.”
Copywriting Website Texts Family Counseling Texts for Counseling Education
B2B-Unternehmen (Marketing & Kommunikation)
Copywriter & Senior Content Specialist (B2B)
October 2006 - Today (19 years and 8 months)
Wolfsburg, Germany
– Strategic development, revision, and evaluation of marketing and communication texts in the B2B environment
– Execution of cross-media communication campaigns (print, digital, social)
– Close collaboration with creative and marketing agencies (briefings, text feedback, structure, tonality)
– Campaign execution under the control of specified budgets
- Focus on clear messages, target group understanding, and strategic text management

I use this experience today to provide companies with a clear, reliable textual foundation for marketing, design, and communication.
Website Texts Social Media Content Campaign Planning Print Communication B2B Communication