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Ilham BelkadyIB

Ilham Belkady

Supermalter

UX Researcher · UX Strategist

€700/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ilham

With over10 years of experiencein **B2B**, **B2C**, and the **public sector**, I have contributed to the development and improvement of digital products within organizations such as:
👉the DNUM(Digital Directorate of the Government), **Contentsquare**, **Prisma Media**, **Carglass**, **BNP Paribas**, **Auchan**, and **eDreams ODIGEO**.

My expertise:
  • Define aresearch strategyaligned with business challenges
  • Conductqualitative and quantitativestudies (interviews, tests, surveys, analytics)
*Transform insightsintoactionableandprioritizedrecommendations.
  • Facilitateteam alignmentaround user needs and business objectives
  • Support teams in **upskilling in UX research**.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km)

Experience

  • DNUM
    Senior UX Researcher
    PUBLIC SECTOR
    May 2025 - Today (1 year)
    Paris, France
    DNUM (Digital Directorate of Social Ministries)
    Agent experience — Internal digital tools — Public sector.
    • Led user research, from framing to insight delivery, guiding product strategy.
    • Produced Experience Maps and strategic recommendations to align stakeholders around a common vision.
    • Facilitated framing, opportunity prioritization, and ideation workshops.
    User Research User Interview Experience Map
  • Contentsquare,
    Senior UX Researcher
    TECH
    April 2022 - June 2024 (2 years and 2 months)
    Paris, France
    B2B, SaaS, international environment, innovation scope.
    • Supported product teams from opportunity identification to solution design and testing.
    • Facilitated alignment, framing, prioritization, and co-creation workshops.
    • Led research across different product phases, from exploratory to evaluative.
    • Collaborated with Product leadership to inform strategic decisions and product roadmaps.
    • Structured Research Ops (processes, guidelines, repository) at the organizational level.
    Product Discovery User Research User Interview OST Innovation
  • Prisma Media,
    User Researcher
    PRESS AND MEDIA
    February 2019 - March 2022 (3 years and 1 month)
    Paris, France
    B2C, leading French media group. Supported the Innovation Lab and high-traffic brands (Télé-Loisirs, Femme Actuelle, Cuisine Actuelle, GEO, Voici, …).
    • Conducted qualitative and quantitative studies to guide product strategy and roadmaps.
    • Supported Innovation Lab intrapreneurs in designing and validating solutions.
    • Facilitated ideation and alignment workshops fostering cross-functional collaboration.
    • Deployed UX strategies to support innovation (JTBD, Experience Map, Design Sprint, Lean UX, RITE).
    • Cultivated user-centered approaches and data-driven decision-making within teams.
    Quantitative Studies Qualitative Studies Workshop Facilitation Innovation User Testing

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Education

  • Université Paris 8
    Master 2 - Digital Humanities - Social Sciences and Humanities
    2016
  • École Nationale Supérieure des Beaux Arts
    Master 2 - National Diploma of Higher Artistic Expression
    2014

Skill set

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