HLFreelancer profile translated to English.
Back to original languageAbout Hugo
Digital Marketing Consultant – Growth & Innovation
I help startups, SMEs, and innovative brands structure and accelerate their digital marketing.
My role: design and deploy measurable growth strategies, focused on your business objectives.
What I bring you
• Complete digital strategy: audit, positioning, acquisition plan, KPI monitoring.
• SEO & SEA: qualified traffic generation, conversion funnel optimization, campaign management.
• CRM & AI automation: implementation of intelligent workflows to qualify, score, and convert your leads (n8n, Zapier, HubSpot).
• UX/UI & web design: creation or redesign of high-performing websites on Figma and WordPress (Elementor).
• Content & branding: storytelling, product pages, blogs, sales materials, and corporate communication.
My added value
A dual strategic and technical marketing expertise, stemming from 4+ years of experience between France, Europe, and Japan, with proven know-how in integrating AI tools and international user experience.
I work on both B2C (e-commerce, beauty, lifestyle) and B2B (tech, SaaS, services) projects, from conception to operational implementation.
Transform your marketing channels into a growth engine for your business.
English
Native or bilingual
Japanese
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- J-PortsE-commerce Marketing ConsultantE-COMMERCEJuly 2025 - Today (11 months)Osaka, Japan
- Complete redesign of a multilingual (English/Japanese) e-commerce platform for reselling luxury products.
- Optimization of user experience and purchasing journey for Japanese and international markets.
- Implementation of analytical tracking (GA4) and retargeting campaigns.
- Work on visual consistency, content hierarchy, and product conversion.
- Objective: improve website performance and provide a seamless, high-end shopping experience.
- CydoliaChief Marketing OfficerDIGITAL AND ITNovember 2022 - June 2025 (2 years and 7 months)France
- Global management of the marketing strategy for a startup specializing in 3D and beauty tech.
- Definition of brand positioning and complete website redesign on Figma and WordPress.
- Implementation of SEO, CRM, and social media campaigns that generated +86% annual growth.
- Design of product materials and scientific communication for brands such as L'Oréal, Lancôme, and La Roche-Posay.
- Management of a team of 8 people and coordination of actions between European, US, and Asian markets.
- FreelanceUX/UI DesignerJanuary 2021 - Today (5 years and 5 months)Design of web and mobile interfaces for startups and established companies.Interventions throughout the UX/UI process: user research, wireframes, interactive prototyping, design system, and testing.Creation and redesign of showcase websites, e-commerce sites, and SaaS platforms, with full integration under WordPress and Elementor.Expertise in ergonomics, accessibility, visual consistency, and performance.Objective: deliver fluid, aesthetic, and effective digital experiences, aligned with user needs and business objectives.
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Education
- Bachelor in Business AdministrationESSEC Business School2022Digital Marketing
- Management of Fashion and Luxury CompaniesBocconi University2025Management of Fashion and Luxury Companies