Hugo Lagiere

Sales Ops Consultant | Structuring and Scaling B2B Sales Teams with AI

I help B2B sales teams structure, scale and perform by combining strong sales processes, modern tooling and practical AI use cases.

I built my experience across two complementary environments:

- fast-scaling tech companies with strong sales cultures (notably finetech unicorn Spendesk, recognized for its sales excellence and execution)

-early-stage startups like Javelo & Klark AI where sales processes, tooling and playbooks had to be built from scratch (including AI-native environments)

This allows me to operate both in structured organizations and in fast-moving teams that need clarity, prioritization and quick wins.

My work typically focuses on:

- defining sales processes and qualification frameworks

- structuring AE and BDR collaboration

- CRM optimization and reporting (HubSpot, Salesforce)

- AI workflows for prospecting, call analysis, forecasting and personalization

- onboarding and continuous training of sales teams

I work closely with founders and sales leaders to turn operational and performance issues into measurable improvements: higher productivity, shorter sales cycles and more predictable revenue.

My goal is not to “add AI for the sake of AI”, but to integrate it into real sales habits, in a secure and scalable way, to improve day-to-day performance and long-term efficiency.