Freelancer profile translated to English.

Description

Are you looking for a consultant who can drive your marketing strategy, boost your digital acquisition, grow your B2B and B2C revenue, AND organize your high-impact events? This is exactly what I do.

+4 years at Orange deploying national marketing strategies, managing multi-channel acquisition campaigns (SEO, SEA, SMA, DOOH), handling B2B/B2C business development, and organizing client events from A to Z.

My concrete results:

→ +33% leads generated through Google Ads, Meta Ads, and TikTok Ads campaigns

→ +37% organic traffic thanks to a targeted SEO and content marketing strategy

→ +11% conversions by optimizing UX and systematic A/B testing

→ +9 to +11% commercial performance in activated areas through geomarketing

My areas of expertise:

📊 Digital Strategy & Acquisition — Google Ads, Meta Ads, TikTok Ads, SEO/SEA/SMA, DOOH, emailing, SMS. Performance management (ROAS, CPA, CTR) and reporting via GA4, Looker Studio, Power BI.

💼 B2B & B2C Business Development — Prospecting, negotiation, key account closing, strategic partnerships, CRM (Salesforce, HubSpot), geomarketing, and market analysis.

🎯 Marketing Strategy — Omnichannel marketing plans, positioning, segmentation, media plans, multi-channel campaign coordination, and budget management.

🎪 Event Management — Complete organization of B2B/B2C events, live shopping, field activations, logistical and vendor coordination, post-event ROI tracking.

Sectors: Telecoms, e-commerce, retail, automotive, agencies.

Tools: GA4, Google Ads, Meta Ads, Looker Studio, Power BI, Salesforce, HubSpot, SEMrush, Figma, WordPress, Shopify.

Available immediately for your projects — contact me to discuss.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

ORANGE
Head of Geomarketing & Fiber Strategy
TELECOMMUNICATIONS
September 2025 - April 2026 (7 months)
Paris, France
Managed data-driven analysis of geographic performance across the national territory: market share, penetration rate, market potential by area. Utilized data via Power BI, Looker Studio, and geomarketing tools to identify high-growth Fiber areas.
Designed and deployed differentiated geomarketing strategies by territory using digital levers and artificial intelligence: geographic segmentation, hyper-local targeting, and personalized activation — resulting in +9 to +11% commercial performance in activated areas within 6 months.
Coordinated transversally with 5 regional directorates: led steering committees, produced consolidated weekly reports (ROI, sales, offer usage, conversion rates), and aligned commercial priorities with national strategy.
Continuously optimized digital acquisition systems and calibrated promotional Fiber offers based on per-area performance: adjusted media budgets, recommended channel mix (SEA, SMA, DOOH, emailing), and monitored acquisition costs.
Directly contributed to the national strategic roadmap: recommended inter-regional budget allocations, identified priority growth areas, and presented results to the management committee.
Geomarketing Data Analysis Marketing Strategy Reporting KPI Management
ORANGE
Head of Operational Marketing
TELECOMMUNICATIONS
October 2024 - September 2025 (11 months)
Paris, France
Defined and deployed the IDF B2C/B2B digital strategy across all channels: SEO, SEA (Google Ads), SMA (Meta Ads, TikTok Ads), print, DOOH, emailing (Mailchimp), and SMS. Developed media plans, allocated budgets, and arbitrated between channels based on performance.
Optimized acquisition and conversions through systematic A/B testing (landing pages, creatives, audiences, CTAs): +33% leads generated and +16% CTR on flagship campaigns. Deployed automated emailing scenarios for lead nurturing.
Conducted in-depth analysis of campaign performance via GA4, Looker Studio, and SEMrush: monitored ROAS, CPA, cost per lead, traffic by source. Produced weekly dashboards and presented optimization recommendations to regional management.
Negotiated and managed strategic partnerships with local and national players to amplify campaign reach and generate qualified traffic to stores and online.
Coordinated multi-channel campaigns transversally with creative, sales, and partner agency teams. Managed regional marketing operations budgets and monitored profitability by channel.
SEO/SEA/SMA Google Ads A/B Testing Digital Acquisition Marketing Strategy
Orange
Operational Marketing & Event Management Officer
TELECOMMUNICATIONS
September 2022 - October 2024 (2 years and 1 month)
Paris, France
Co-created and deployed the IDF Omnichannel B2B/B2C Operational Marketing Plan: defined objectives, selected channels (SEO, SEA, SMA, emailing, print, DOOH), and managed the editorial calendar — +37% organic traffic in 6 months.
Full organization and hosting of live shopping events and B2B/B2C client events: creative brief, budget management, logistical and vendor coordination, on-site hosting, and post-event analysis (ROI, satisfaction, leads generated).
→ Optimized UX and created targeted landing pages for acquisition campaigns: A/B tested key elements (CTAs, visuals, forms), tracked via GA4 and Google Tag Manager — +11% conversions.
→ Managed local partnerships and conducted field sales activations to increase brand visibility in the Île-de-France region.
→ Produced weekly campaign performance reports (ROAS, CPA, traffic, conversion rate) and provided optimization recommendations to regional management.
Digital Marketing Event Management Google Analytics Event Organization UI/UX Design