About Héloïse
French
Native or bilingual
English
Fluent
Chinese
Conversational
Experience
- WeCountHead of Business DevelopmentENVIRONMENTALNovember 2021 - June 2024 (2 years and 7 months)Lyon, FranceStartup specializing in the low-carbon transition for businesses.🎯Objective: Structure and deploy the commercial strategy of a startup in a competitive market
- B2B Acquisition & growth, outbound campaigns (cold email, LinkedIn), nurturing
onboarding)- Implementation of processes and tools for the team (CRM, client cases, sales guides,
- Client portfolio management: +180% revenue in 2 years and average order value x 1.8
- Contribute to defining the offer and product roadmap
- Facilitation of collaborative workshops and webinars (200 companies participating/session)
- Management of the working group on carbon and non-financial impact measurement
- Rocket SchoolGrowth Hacking InstructorEDUCATION AND E-LEARNINGNovember 2021 - November 2021 (1 month)Lyon, France🎯Objective: intensive training of a cohort of 19 learners (very varied ages and profiles) in the profession of growth hacker to make them operational in companies within 1 month.
- Construction of training materials
- Role-playing and practical cases: automation, emailing sequences, copywriting, personas, value propositions
- Introduction to key tools: Phantombuster, Lemlist, ProspectIn, Zapier...
- Mindset: autonomy, creativity, rigor, experimentation culture, feedback
- ALAIN MILLIATSales Manager for HORECA & Online SectorsAGRICULTUREFebruary 2019 - July 2021 (2 years and 5 months)Lyon et périphérieAlain Milliat, premium fruit juice producer since 1997 - Revenue: €12M🎯 Objective: After 2.5 years in Paris, I requested a new position in the Lyon region to develop this strategic area threatened by aggressive competition and a high churn rate.- Develop and manage HORECA (hotel/restaurant) and online clientele- Implementation of a digital prospecting strategy: scraping, building a qualified database, automation, white paper, emailing- Digitalization of sales channels: recruitment of pure players, benchmarking of B2C marketplaces, building an offer for private sales sites, sales monitoring
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Education
- Bachelor in International Business & ManagementNeoma Business School (formerly Reims Management School)2014- 2 années de cours dispensées à Reims (marketing, management, commerce international, économie européenne, comptabilité,..). - 3 années de cours dispensées en mandarin à Beijing (supply chain, finance,...) ⭐️ Obtention HSK niveau 5/6 ⭐️ Mémoire de fin d'études sur l'impression 3D et ses possibles répercussions sur la place de la Chine dans l'économie mondiale.
Certifications
- Advanced HSK Level (5/6)漢語水平考試 Hanban (Office for the Promotion of Chinese Language International)2014
- TOEIC (900/990)TOEIC2014