Freelancer profile translated to English.

Description

🎯 **Passionate Communication Strategist**, I have built my expertise with iconic brands in sectors as demanding as sports, fashion, and beauty. With a 360° vision, I transform communication challenges into levers for performance and engagement.

🏅 **My expertise**:

✨ **Internal Communication & Employer Branding**:

Deployment of internal communication strategies to unite and engage employees.
Design of communication plans dedicated to animating and fostering cohesion within distribution networks and sales forces.
Creation and implementation of employer branding strategies to attract, retain, and value talent.
Writing and management of internal content (Newsletters, intranet, corporate videos...).
Design and animation of incentive and recognition plans to boost team motivation and performance.

✨ **Content Strategy & Brand Identity**:

Definition of your content strategy and writing of materials adapted to your brand image.
Creation and deployment of tools related to your brand identity: editorial, iconographic, or graphic charter.
Management of content production in line with your brand platform.

**✨ Events & Influence**:

Design and organization of your internal or external events (conventions, seminars, PR, influence, team building).
Management of immersive and engaging initiatives to strengthen brand adhesion.

**✨ Digital & Retail Communication**:

Management of digital projects as a business project manager (website, application, extranet).
Structuring and optimization of communication with your distribution network.
Writing, deployment, and animation of retail processes.

🍀Together, let's create stories that matter.

👉 Want to learn more? Don't hesitate to contact me, I'm eager to discuss your projects!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 20km), Lille (up to 20km), Paris (up to 10km)

Petit Bateau
Marketing, 360° Communication & Brand Content Director
FASHION AND COSMETICS
November 2025 - Today (7 months)
Issy-les-Moulineaux, France
Leading the marketing and communication strategy to support brand growth and transformation, in France and internationally.
- Development and deployment of the operational and commercial marketing plan (France & international), directly linked to performance objectives.
- Supervision of content production (image & video) ensuring quality, impact, and alignment with brand identity.
- Acceleration of the social media & influence strategy across the entire conversion funnel.
- Management of a structuring rebranding and support for brand platform evolution.
- Focal point and management of Brand Directorate AI projects
- Management of 14 people organized into 4 teams (operational marketing, 360° communication, content production, social media & influence).
Brand Platform Branding & Identity Communication Strategy Media Investment
KIABI
Freelance Communication Consultant
RETAIL (LARGE RETAILERS)
March 2025 - October 2025 (7 months)
Lille, France
- Internal communication consulting mission, with a dual strategic and operational role for the Innovation Department.
- Definition of the editorial line and development of the annual internal communication plan.
- Creation and dissemination of internal content to encourage Innovation and unite around AI.
- Development and organization of key events (Innovation Day, Innovation Challenge) to foster intrapreneurship and actively contribute to the future of Kiabi.
Internal Communication Generative AI Communication Strategy
Yves Rocher
Network Communication Director
RETAIL (SMALL BUSINESS)
December 2015 - February 2024 (8 years and 2 months)
Rennes, France
Definition and structuring of the communication strategyfor the Yves Rocher Network in France and Benelux (670 points of sale in France and 120 in Benelux through franchising).

Design and implementation of the strategyfor relaying theAnnual Commercial Plan**, aiming to **motivate and engage franchiseesthroughout the year.

Creation and deployment of an editorial charterunified across internal and external channels, ensuringbrand message consistency.

Design and management of the annual motivation plan**, targeting franchisees and sales force, to **boost performance and strengthen engagement.

**Development and management of the Sales Administration (ADV) department**:

- Optimization of Retail processes
- Management of customer satisfaction initiatives
- Deployment of innovation projects within the network

Management of major event projects(Conventions, Make Up Artist, Team Building) tostrengthen cohesion and promote the brand image.

Creation of a video content strategywith over 100 videos produced annually toboost internal communication and enhance the brand's visual impact.

**Management of strategic digital projects**, including:

- Development of business tools (Extranet Portal, Yves Rocher recruitment site, Mobile App)
- Support for franchisees and sales force in their daily interactions.

**Management of an annual communication budget of €3.2 million**, ensuring optimal resource allocation.

**Management and development of a team of 10 people**, fostering collaboration and skill development.
Team Management Web Project Management Communication Strategy Budget Management Internal Communication