Freelancer profile translated to English.
Back to original languageAbout Hélène
Hello! I am Hélène, creator of STRATËM and passionate about digital. 🌟 My career is marked by diverse experiences in the digital landscape, equipping me with both deep and varied expertise.
As a Digital Enthusiast, I am dedicated to:
- Strategic Audits: Meticulously analyzing your online presence to identify growth opportunities. 🔍
- SEO/SEA Optimization: Positioning your brand at the top of search results through targeted strategies. 🎯
- Impactful Digital Campaigns: Designing advertising campaigns that capture attention and engage. 💡
- Engaging Content Marketing: Creating rich content that educates, inspires, and builds loyalty. ✍️
- Tailored Support.
Ready to enhance your digital strategy? Contact me and together, let's propel your brand to new heights.
French
Native or bilingual
English
Fluent
Can work on-site
Strasbourg (up to 20km), Paris (up to 10km), Nantes (up to 10km)
Experience
- Ki ET LA🌐 Web Marketing and Communication ManagerFASHION AND COSMETICSJanuary 2021 - January 2024 (2 years and 11 months)Nantes, France🚀 Piloting e-commerce operations, ensuring a fluid and efficient user experience.💡 Designing and executing web marketing strategies, significantly increasing e-commerce site revenue.🎨 Creating and strengthening digital identity and brand image, improving customer engagement.📊 Managing and deploying innovative digital projects, aligned with business objectives.🤝 Managing and animating social media platforms, establishing a strong and interactive brand presence.📝 Overseeing the production of original and visually appealing marketing materials, both print and digital.🎯 Developing captivating marketing content, including copywriting, SEO/SEA optimization, and community management.
- flibco.comDigital Marketing & Communication OfficerTRAVEL AND TOURISMOctober 2018 - June 2020 (1 year and 8 months)Luxembourg, Luxembourg- Digital project management- Enforce brand equity across all digital marketing materials- Conceive and manage plans for content creation and implementation- Creation of marketing performances reports- Support the team with website updates and with the implementation of the digital marketing strategy.- Oversee the production of original, thoughtful and visually strong marketing materials (print & digital)- Developing new marketing content including copywriting- Maintain and develop our social media presence- community management / mobile marketing
- ID TelematicsDigital Marketing ManagerINTERNET OF THINGS (IOT)September 2017 - August 2018 (1 year)Cuers, France- Definition and implementation of the marketing strategy- Administrative Benchmarks and Competitive Intelligence- Strategic digital reflection (editorial line, proposal of new actions, development, and optimization of levers,...)- Follow-up and/or organization of commercial operations- Social media management (Community management)- Search Engine Optimization (SEO, SEA) techniques- Web creation and animation- DTP: Photoshop, Illustrator, In Design- Web ergonomicsSEO, SEA, display, lead, newsletter, css / html / graphic design / SEM / agile / storytelling / community management / mobile marketing / e-commerce
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Education
- MASTER DIGITAL PROJECT MANAGERSUPDEWEB2018
- Bachelor's degree in Law, Economics, and Management / International TradeENACOM / CNAM2014Négociation Marketing International Management des opérations de commerce international Etude de cas Droit, économie générale et d'entreprise Français, anglais, LV2
Certifications
- Foreign Trade AdvisorsCNCCEF2013