HVAbout Helena
I'm a Communication Strategist and Project Manager with 4+ years of experience in branding, content strategy, and sustainable innovation.
I help ethical brands, startups and creative teams bring their vision to life through smart communication and efficient project execution.
My approach combines strategic thinking, a strong visual sensibility, and a clear understanding of digital and sustainability-driven trends — especially in fashion, beauty and lifestyle.
What I can help you with:
– Brand storytelling & tone of voice
– Communication strategy for launches, campaigns or rebranding
– Content planning (web, social, email, press)
– Creative project management (remote teams, hybrid workflows)
– Cross-cultural communication (Italian, English, Slovene – learning Spanish)
Passionate about: circular fashion, ethical beauty, outdoor culture, mission-driven innovation.
📍 Available for freelance and part-time projects (remote or hybrid). Based in Milan working with clients across Europe.
Italian
Native or bilingual
English
Fluent
Slovenian
Native or bilingual
Spanish
Basic
Can work on-site
Milan (up to 50km)
Experience
- LsCorporation Platform,FOUNDE R & P ROJ E CT MANAGE RFASHION AND COSMETICSJanuary 2023 - Today (3 years and 5 months)Created a digital platformfor sustainable brands, active in B2B and B2C Organized events and pop-up stores in urban locations Managed partner, communication and social growth strategy Developed online community with educational content on ethical fashion
- Concept store Rehub,PARTNE RSHI P ADVISOR & TAL ENT SCOUTFASHION AND COSMETICSJanuary 2022 - January 2024 (2 years)Metropolitan City of Milan, ItalySearch and selection of newbrands and creative talent Strategic consulting on store display and positioning
- Est- enosteria socialeEVENT & P ROJ E CT ASSISTANTJanuary 2022 - February 2024 (2 years and 1 month)Metropolitan City of Milan, ItalyAssisted in the planning and execution of events and creative projects Coordinated logistics, timelines, and supplier communications Supported the project manager with administrative and operational tasks Helped manage on-site setup, guest welcome, and event flow Collaboratedwith cross-functional teams to ensure project goals were met Maintained documentation, budgets, and post-event reports
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Education
- MAST E R IN FASHION P RODUCT AND ME R CHANDISE R MANAGE RIED-Istituto Europeo di Design2023MAST E R IN FASHION P RODUCT AND ME R CHANDISE R MANAGE R
- MAST E R IN IMAGE CONSULT ING E FASHION STYL INGAccademia Del Lusso2021MAST E R IN IMAGE CONSULT ING E FASHION STYL ING