Freelancer profile translated to English.
Back to original languageAbout Héctor
I solve problems and meet needs with web solutions **since 2007**.
Together with my colleagues, we implement digital projects withWordPress and WooCommerce**. I also **develop custom solutionsfor situations requiring a tailored approach.
We accompany our client portfolio by offering themhosting**, **technical maintenance**, **24/7 security**, **on-page and off-page SEO**, **evolvingtheir projects,connecting themwith their new needs, andtraining themin digital competencies.
We utilizeactive and passive securityplans to minimize the impact of cybercriminals and human errors on projects that are pillars of businesses.We safeguard your digital peace of mind.
We employartificial intelligencein workflow automation and the implementation of **conversational assistants**.
If you need to feel digitally supported from the first point of contact through unexpected complex situations, **we can help you**.
We believe inlong-term professional relationshipsand honesty between parties.
We work withprofessionals**, multisectoral **SMEs**, and **institutions**. Complementarily, we are the extended arm of **advertising agencies and technology consultanciesseeking tailored relationships.
If you need to clarify doubts or discuss an idea, feel free to ask me without obligation.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- XenonFactory.esDigital Agency Director and Web Development ConsultantSOFTWARE PUBLISHINGDecember 2007 - Today (18 years and 6 months)Gijón, Spain
I lead Xenon Factory, a digital agency specializing in transforming business needs into functional, measurable, and maintainable web solutions.
My work combines technical direction, consulting, planning, and project coordination for clients who require a digital presence, lead generation, automation, or ongoing support.Since 2007**, I have led web development projects with WordPress, online stores with **WooCommerce**, technical and content **SEO**, **cybersecurityapplied to WordPress, maintenance, hosting, integrations, web applications, mobile apps,AI automations, chatbots**, **customsolutions, training, and support.We also act as **technological support for agencies and consultancies**, offering white-label collaboration, direct support, confidentiality, and adaptation to the team's methodology.My main contribution involves translating business objectives into concrete architecture, processes, and deliverables through context analysis, proposal definition, resource planning, development coordination, delivery review, **client training, and operational support**. - Ayuntamiento de MadridTechnical Consultant in Scraping, Automation, and DataPUBLIC SECTORNovember 2023 - December 2023 (1 month)Madrid, Spain
Technical consulting project, automated data extraction, and web development applied to public information for the Sub-Directorate General of Home Care and Program Coordination Services and the Directorate General for the Elderly and Dependency of the Madrid City Council.
The intervention consisted of designing and executing a system for **collecting information on hotel accommodations**, starting from a previous list of establishments and delivering the results in a structured Excel document.The work combined **official API consultation, web scraping techniques on hotel platforms**, field normalization, consistency review, and quality supervision of the obtained data.**The scope included information on thousands of accommodations**, with fields such as name, location, country, address, stars, distance to the center, public transport, number of reviews, average rating, cleanliness, comfort, location, value for money, accessibility, and other useful data for comparative analysis and decision-making.In addition to extraction, **the project required preparing the technical scraping environment on a dedicated server**, managing limitations specific to the consulted platforms, applying operational continuity mechanisms, and organizing the final information in a **manageable format for non-technical teams**.This experience summarizes the ability to translate a complex administrative need into a functional technical process:- Requirements analysis
- Solution design
- Data capture automation
- Information processing
- Document delivery
- Quality control
- Technical support for a public entity
- Renovables Dueroluz SLSEO Consultant for Local Lead Generation in Renewable EnergyENERGY AND UTILITIESSeptember 2023 - Today (2 years and 9 months)Gijón, Spain
Recurring SEO management for Renovables Dueroluz SL, a renewable energy company specializing in photovoltaic installations, self-consumption, and solar panels.
Since September 2023, I have been working on the local organic lead generation for dueroluz.com through on-page SEO, off-page SEO, blog content, province-geolocated landing pages, link building, ranking tracking, and monthly reports.The strategy focuses onimproving Google visibilityfor local searches with high commercial intent in **Valladolid, Salamanca, León, and Zamora**, targeting terms related to solar panel installation, photovoltaic companies, solar panels, self-consumption, subsidies, and solar energy.The contribution combines:- Keyword analysis
- Content optimization
- SEO architecture
- Publication of pages targeted at local markets
- Authority reinforcement through contracted backlinks
- Monthly results measurement on desktop and mobile.
This experience demonstrates the ability to build a sustained SEO strategy,focused on capturing qualified organic traffic and business opportunitiesfor companies competing in local markets.
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Education
- Computer Systems AdministratorClaudio Moyano2006
- Marketing and CommerceCEOE Zamora2011