Harry Ancely

Claudine Colin Communication - FINN Partners has been supporting major players in the artistic and cultural world in the design and implementation of their communication and influence strategies since 1990.

The agency manages the campaign for the 18th edition of the Lyon Contemporary Art Biennale. The main event for contemporary creation in France, the Lyon Biennale is a benchmark event on the international art scene. True to its mission of supporting creation and dissemination, it dedicates a substantial part of its budget to the production of new works.

- Support the team in formalizing the press strategy: defining editorial angles, strategic segmentation of target audiences (French-speaking and English-speaking), and creating thematic lists.

- Manage the operational campaign and coordinate: interface between the Client and the Agency, management of the operational schedule and weekly/monthly strategic reporting to the communication department.

- Manage operational media relations: active media outreach to print, web, radio, and TV press. Negotiation of in-depth features, management of interview requests (artistic director and artists), and iconographic materials. Contribute to the organization of press events.

Kamawanu is a Japanese brand specializing in the manufacture and sale of tenugui (fine traditional cotton towels). Since 1987, the company has perpetuated the chūsen artisanal dyeing technique while adapting its patterns for contemporary use.

- Audit the user experience (UX) and interface (UI) of the global site from an international perspective: analysis of navigation, purchasing process (conversion funnel), visual design, and linguistic accessibility.

- Conduct a competitive benchmark and a case study on export strategies to identify growth drivers in foreign markets.

- Formalize priority operational and strategic recommendations to improve information architecture, brand storytelling, and international buyer confidence.

The French Institute for Research on Japan at the Maison Franco-Japonaise (IFRJ-MFJ) is a French research center in humanities and social sciences dedicated to the study of Japan. Located in Tokyo, it is the French entity of the Maison Franco-Japonaise, which celebrated its centenary in 2024.

- Audit the institution's positioning, global strategy, and ecosystem coherence, as well as the functional and organizational aspects of communication tools and workflows.

- Formalize and prioritize recommendations and an action plan.