Freelancer profile translated to English.
Back to original languageAbout Hakima
Data & CRM Technical Lead, specializing in the management of CRM platforms and data architecture. I am involved in the implementation of data pipelines, automation, and CRM project management in coordination with IT, data, and business teams, with a focus on data exploitation and CRM performance optimization.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- /Data Engineering & Architecture SpecializationSeptember 2024 - December 2025 (1 year and 3 months)Paris, FranceMaster's degree / RNCP Level 7 obtainedTo strengthen the technical dimension of my CRM expertise and better manage data challenges (quality, flows, integration), I undertook data engineering training.• Design and automation of data pipelines (ETL/ELT)• Data integration (APIs, batch, real-time)• Data modeling and structuring (Snowflake, PostgreSQL)• Deployment of data services (API, Docker, CI/CD)• Implementation of quality controls, monitoring, and flow reliability
- DOMINO'S PIZZAData & CRM Technical ManagerMarch 2021 - April 2025 (4 years and 1 month)Paris, FranceEurope Market | EnglishProduct Owner & Project Manager• Defining the functional vision, scoping CRM & data evolutions, and arbitrating between business needs and technical constraints.• Prioritizing initiatives, managing the backlog, and writing specifications / user stories.• Steering the CRM/data roadmap in coordination with tech, data, BI, marketing, and legal teams.• Facilitating Agile rituals (stand-up, sprint planning, reviews) and monitoring delivery.• Gathering business requirements, supporting users, and continuously improving CRM tools and processes.• Supervising testing phases, acceptance, functional validation, and anomaly management (qualification, prioritization, QA coordination).CRM Data & Architecture• Designing and harmonizing CRM data architecture at a European scale.• Implementing data pipelines between Snowflake, CRM, and external systems.• Managing ETL/ELT flows and automating integrations.• Implementing data governance and quality rules.• Defining and implementing GDPR policies.• Performing QA tests on CRM flows (REST API, webhooks, inter-system synchronization).CRM Migrations & Transformation• Managing 2 CRM migrations: Selligent Campaign to Selligent Marketing Cloud, then Selligent Marketing Cloud to Taguchi.• Redesigning CRM data architecture to support new use cases.• Improving scalability and performance.CRM Activation & Automation• Defining and implementing a European CRM strategy.• Creating advanced segmentations.• Implementing triggers, workflows, and loyalty programs.• QA testing of CRM triggers, workflows, and communications (HTML/CSS, personalization, data and journey consistency).• Standardizing CRM templates and processes.
- HÔTELS BARRIÈRECRM ConsultantMay 2020 - December 2020 (7 months)Paris, FranceMay 2020 – December 2020 | Agency: Waisso | Luxury HospitalityManaging multi-channel CRM campaigns and optimizing customer journeys on Adobe Campaign V7.Campaign & Customer Journey Management• Management and deployment of multi-channel campaigns (email, SMS, push notification).• Creating segments and configuring campaigns.• Optimizing workflows and customer journeys.CRM Performance & Optimization• Performance analysis and continuous improvement.• Deliverability optimization and commercial pressure management.• Performance monitoring and anomaly identification.
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Education
- AI Architect – Master's DegreeJedha2025Architecte en Intelligence Artificielle – Bac+5
- Master's in Digital MarketingUniversité Paris Nanterre2017Master Marketing Digital