Freelancer profile translated to English.
Back to original languageAbout Gwenaëlle
I am an art director and information designer.
Because information is the first necessary step to emancipation, action, and therefore change, I dedicate my work to making it accessible and understandable. I created Studio Obole to help scientists and activists make their message accessible through information design, storytelling, and data design.
Let's make your message and information understandable and engaging for your audience, to awaken their critical thinking and give them the keys to informed decision-making.
My Services
- Storytelling and Data Visualization
Whether quantitative or qualitative, your data is the cornerstone of your argument. Let's ensure it is engaging, easy to understand, and allows your audience to project themselves and identify with it.
- Popularization
Nobody wants to hear about ecology or social inequality. Fortunately, I love taking un-fun subjects and complex data to find the little twist that will help them get through. By finding the right tone and the most appropriate approach to make your message human, digestible, and accessible, we can educate and broaden your audience.
- Eco-design
The most ecological communication medium is the one that is not produced. I help you implement parsimonious and effective communication by selecting only the most relevant media. For each medium, I offer you technical and graphic solutions in line with eco-designed best practices.
- Visual Identity
The words ecology and social justice immediately evoke a visual imagery based on shades of green on kraft paper, drop-crotch pants, and Birkenstocks. I suggest you move away from these dated visual clichés to build a tailor-made universe that makes people want degrowth.
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Can work on-site
Strasbourg (up to 50km), Brest (up to 100km), Paris (up to 50km)
Experience
- L'AsphodèleArt Direction, Creation of Visual Identity and Communication MaterialsRESTAURANTS AND FOOD SERVICEJanuary 2025 - Today (1 year and 5 months)Ploemeur, FranceDefinition of the art direction, creation of the visual identity and communication materials for the restaurant, natural space, and market gardening project.
- Creation of the visual identity
- Creation of printed materials (business card, wine list, menu, educational material)
- Creation of digital materials (website mockup, Instagram post and story templates)
- ArbiomVisual Identity and Art Direction for the Yusto Brand.AGRICULTUREJuly 2024 - September 2024 (2 months)Paris, FranceArt direction, visual identity, and educational materials for a nutritional yeast brand produced through fermentation of by-products from the agri-food and forestry industries.
- Creation of the visual identity
- Creation of illustrations and infographics
- Website mockup
- Product packaging creation
- Hop'la TransitionRedesign of the Association's Visual IdentityCIVIC AND SOCIAL ORGANIZATIONSApril 2024 - Today (2 years and 2 months)Strasbourg, FranceArt direction and redesign of the visual identity and communication materials for the Alsatian ecological transition awareness association Hop'la transition. (Work in progress)
- Redesign of the visual identity
- Creation of illustrations
- Creation of communication material templates (flyers, posters, social media posts)
Reviews
Recommendations
FU
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Education
- DNAP (National Diploma in Plastic Arts) Communication with Graphic Design majorHEAR (Haute école des arts du Rhin), Strasbourg2016niveau licence III. "L’atelier Communication graphique vise la formation de personnalités singulières dans le domaine du graphisme pris au sens large du terme. Il mène aux différentes professions des disciplines liées au graphisme contemporain et encourage la pratique de la photographie, de la vidéo et des univers multimédias. Les différents enseignements permettent à l’étudiant de se situer progressivement par rapport aux métiers, sans cesse en évolution, auxquels il sera confronté à la sortie de l’école." Extrait du descriptif de la section communication graphique disponible sur le site internet de la HEAR : http://www.hear.fr/arts-plastiques/communication-graphique/
- DNSEP (National Higher Diploma in Art) Communication with Graphic Design major, Master II levelHEAR (école supérieure des arts décoratifs), Strasbourg2018"L’atelier Communication graphique vise la formation de personnalités singulières dans le domaine du graphisme pris au sens large du terme. Il mène aux différentes professions des disciplines liées au graphisme contemporain et encourage la pratique de la photographie, de la vidéo et des univers multimédias. Les différents enseignements permettent à l’étudiant de se situer progressivement par rapport aux métiers, sans cesse en évolution, auxquels il sera confronté à la sortie de l’école." Extrait du descriptif de la section communication graphique disponible sur le site internet de la HEAR : http://www.hear.fr/arts-plastiques/communication-graphique/