Guillaume Thiry

Passionate about business development in the BtoB high-tech universe, I have built my career around a common thread: helping companies structure and accelerate their prospecting.

After starting my career at an American software distributor, I founded U-Progress, an agency specializing in lead generation and BtoB prospecting. For 24 years, I supported tech, software publishing, and digital services players in acquiring new clients. In June 2022, I sold the agency to the Netmedia group, where I then spent three years as Director of Commercial Operations, with the mission of industrializing and scaling their lead generation activities.

Today, I am putting this experience at the service of companies that wish to create or revamp their prospecting organization. My support is based on three pillars:

Structuring: defining the right processes, identifying relevant targets, and implementing appropriate tools (CRM, databases, multichannel sequences).

Recruiting & Training: selecting the right profiles (SDR, BDR, business developers), ensuring their skill development, and coaching them long-term.

Accelerating: deploying innovative approaches (scripted emails, growth hacking, AI, data-driven targeting) to generate more qualified appointments.

I can be involved in complete projects (audit, organization, management) as well as in specific missions (team management, campaign optimization).

My goal: to transfer proven expertise and bring a pragmatic, results-oriented perspective to your sales teams.