Freelancer profile translated to English.
Back to original languageAbout Guillaume
With +8 years of experience in CRM across various business sectors, my goal is to build/optimize your CRM strategy through my 3 areas of expertise:
📊 Data Management: GDPR compliance, processing, enrichment
> Have reliable, quality data daily and stress-free
⚙️ Tool Management: market stack audit, configuration, migration, training
> Optimize and use the right tools for needs and budget
> Brevo, Batch, Selligent, Amplitude, Hubspot, Pipedrive, Klaviyo, Zapier, AB Tasty
🤝 Relationship Management: campaigns, automations, customer journeys, segmentation, loyalty program
> Send the right offer, to the right contact, at the right time, and on the right channel
📑 Deliverables: Customer Journeys - Scenarios - Deliverability Audit - Competitive Benchmark - CRM Data Architecture
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Rennes (up to 30km)
Experience
- Les Sherpas
On Malt
CRM ConsultantApril 2025 - August 2025 (4 months)Paris, France1. PRM - CRM Strategy & Coordination• Develop the overall PRM - CRM strategy for each persona and cycle• Orchestrate campaigns with relevant teams2. CRM Stack Management:• Supervise and challenge the use of tools (Brevo, Pipedrive, Sendgrid, Vonage, etc.)• Ensure consistency and quality of messages and scenarios3. Activation & Conversion:• Optimize nurturing and onboarding sequences• Create targeted campaigns based on lead scoring / lifecycle4. Loyalty & Retention:• Implement re-engagement, upsell, and cross-sell logic• Work on key moments in the customer journey to maximize LTVDeliverables:• CRM Data Architecture• Customer Journeys• Deliverability Audit• Scenarios covering the entire customer lifecycle• Competitive Benchmark• Detailed Action Plan - Le Coq ConseilleCRM & Loyalty ConsultantCONSULTING AND AUDITSFebruary 2025 - Today (1 year and 4 months)Paris, FranceI help you build and optimize your CRM strategy through my 3 key skills:➜ Data Management· Compliance· Processing· Enrichment· Integration➜ Tool Management· Audit· Configuration and onboarding· Migration· Warm-up plan· Training and deliverables➜ Relationship Management· Knowledge· Customer Experience· Campaign & Automation (email, SMS, app push, web push, wallet)· Loyalty Program
- écomiamCRM & Loyalty ManagerRETAIL (SMALL BUSINESS)May 2022 - September 2024 (2 years and 4 months)Founded in 2010, ecomiam is the #3 frozen food retailer in France, offering over 400 products in-store and online at ecomiam.com.Responsibilities:• Development and management of the loyalty program: cashback, referrals, events.• Development and management of relationship marketing: customer journeys - lifecycle - scenarios, campaigns (email, SMS, web push, wallet).• Data intelligence: BI tool interconnections - segment management, dynamic dashboards - customer behavior analysis and profiling.
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Education
- Master 2 Digital StrategyAudencia2018
Certifications
- HubSpot Sales SoftwareHubSpot2025
- IBM - Python for Data Science, AI & DevelopmentIBM2024