Freelancer profile translated to English.
Back to original languageAbout Guillaume
Welcome to my Malt profile!
I support startups and scale-ups in structuring and accelerating their business development. My approach: operational, ROI-focused, and adapted to the specific challenges of each growth stage:
- Definition or iteration of the sales pitch & offers
- Structuring the outbound approach & setting up sequences
- Qualifying & closing leads in short or long cycles
- Product-Market Fit testing & market feedback
- Coaching early-stage Sales / Founders in the closing phase
- Support with Sales tools (CRM, cold email, data...)
For whom?
- Startups in the seed or PMF stage
- Scale-ups structuring their Sales machine
- Solo founders or small teams with strong traction
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- CRCESUHead of e-CESU offer: Change ManagementSOFTWARE PUBLISHINGSeptember 2025 - Today (9 months)Paris, FranceCentral Payment Office for Prepaid Service Vouchers (CRCESU) serving Issuers: Edenred, DomiServe, Pluxee, Bimpli, and Upcoop.My role is to implement the dematerialization of CESU for public authorities: Town Halls, General Directorates/Directorates of Public Finance, SGC.My contacts are the Financial Services of local authorities, Directors General/Deputy Directors General, and Treasurers.Development of e-CESU product evolutions in line with the expectations of local authorities and public accounting rules.
- GuillaumeHeudeFreelanceCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Paris, FranceI support startups and scale-ups in structuring and accelerating their business development. My approach: operational, ROI-focused, and adapted to the specific challenges of each growth stage:- Definition or iteration of the sales pitch & offers- Structuring the outbound approach & setting up sequences- Qualifying & closing leads in short or long cycles- Product-Market Fit testing & market feedback- Coaching early-stage Sales / Founders in the closing phase- Support with Sales tools (CRM, cold email, data...)For whom?- Startups in the seed or PMF stage- Scale-ups structuring their Sales machine- Solo founders or small teams with strong traction
- VizziaAccount Executive Grand Est, Bourgogne-Franche-Comté and Belgium territorySOFTWARE PUBLISHINGSeptember 2023 - November 2024 (1 year and 2 months)Paris, FranceI support the Grand Est region, Bourgogne-Franche-Comté, and Belgium in the fight against illegal dumping.We offer an innovative and tailor-made solution to address the political, environmental, budgetary, and societal challenges of each territory.Going from 0 to 1 in my sector.
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Education
- Master 2 Entrepreneurship, Management and Business DevelopmentIGS and University of Lille - Science and Technology2014Mémoire professionnel sur la Conduite du changement appliqué au digital
Certifications
- Growth Hacking ImmersiveGrowth Tribe2021