Guillaume Colas

You are leading a deeptech startup. Your technology is solid. But your non-scientific contacts, investors, partners, and early customers don't yet see what it concretely solves for them.

This is a communication problem: the curse of knowledge. The more you master a subject, the less you know how to talk about it simply. Your contacts are not lacking intelligence. They lack a narrative that concretely shows them what your innovation changes for them.

My job: transform your innovation into visual and narrative use cases, BEFORE you develop, recruit, or raise funds. Visual scenarios that show how your users will truly experience your product: on their ground, with their constraints, in their words. Not PowerPoint slides. Not another pitch deck.

Result?

- Your funder understands effortlessly.

- Your partner signs because they recognize themselves in the scenario.

- Your product team knows what to develop first.

- And you've tested your product-market fit without burning €150k in the wrong direction.

Background CEA, Institut Curie, ENS, PhD in health engineering, then ten years in deeptech startups explaining innovations to non-scientists. With a client in 2024, reformulating the use cases was enough to trigger a complete product pivot and sign 15 partnerships in a few months: Airbus, ESA, CNES, DGA.

Do you have technology that deserves to be understood? Let's talk about it.