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Guillaume BergenGB

Guillaume Bergen

Footwear & Bags Designer | Louboutin,Pourchet,SMCP

€350/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

Shoe and leather goods designer with 10 years of experience in luxury and high-end ready-to-wear.

I worked for 8 years at Christian Louboutin, designed collections for Pourchet Paris and Moow, and collaborated with SMCP, Carel, and Vanessa Wu.

I am involved in the entire product cycle: from trend analysis and brand identity definition to technical specifications and manufacturing follow-up. I work on both first-time collections and repositioning existing lines.
Based in Paris, available for freelance.

EXPERIENCE :
○ Christian Louboutin
○ Pourchet
○ Martinez Souliers
○ Vanessa WU
○ Moow Paris
○ CosmoParis
○ Carel
○ Made by Sarenza
○ SMCP (Sandro, Maje, Claudie Pierlot)


----------

EXPERTISE :

● Competitive Intelligence, Trend Analysis, Product Board
● Brand DNA Analysis, Strategic Recommendations, Guidelines
● Visual Identity Creation: Logo, Brand Books, Business Cards, Flyers
● Theme and Mood Board Proposals
● Collection Plan Elaboration
● Footwear & Leather Goods Sketch Creation
● Technical Specification Creation
● Manufacturing Launch and Follow-up
● Prototype Correction and Validation

Guillaume De BERGEN
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

  • Italian

    Conversational

Can work on-site
Paris (up to 50km), Paris (up to 10km)

Experience

  • Pourchet
    Creative Director
    FASHION AND COSMETICS
    March 2024 - Today (2 years and 3 months)
    Paris, France
    ● Understanding of Brand DNA and their challenges.
    ● Rebranding, Modernization, and Refinement of Brand Image and Range
    ● Sales Analysis and Establishment of a Commercial Strategy
    ● Trend Decoding
    ● Collection Plan Establishment

    -----

    ○ Research sketches for collections
    ○ Proposal of finalized models and collections
    ○ Creation of Technical Sheets
    ○ Selection of materials, colors
    ○ Prototype correction and improvement
    ○ Production monitoring
    Adobe Photoshop Leather Goods Design Leather Goods Styling
  • Vanessa WU
    Shoes & Accessories Designer
    FASHION AND COSMETICS
    December 2020 - January 2022 (1 year and 2 months)
    Paris, France
    ● Creation of Autumn Winter 2021/22, Spring Summer 2022, and Autumn Winter 2022/23 Collections

    ● From sketch to technical sheet
    ● Prototype correction
    ● Production monitoring
    Styling Graphic Design Footwear Design Adobe Illustrator Adobe InDesign Adobe Photoshop
  • Christian Louboutin
    inStore Visual Merchandiser
    FASHION AND COSMETICS
    November 2016 - January 2024 (7 years and 2 months)
    Paris, France
    ○ Creation of Displays in collaboration with VM Europe

    ○ Highlighting Products based on their sales rate

    ○ Implementation of weekly new arrivals according to seasonal Guidelines

    ○ Customer Support and Advice
    Sales Front Office Cegid Y2 Visual Merchandising

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Education

  • Graphic Design BTS
    Sup de Pub - INSEEC
    2015

Skill set

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