About Victor
Entrepreneur, ex-CMO & Head of Growth, AI
My background
Topics I enjoy the most and where I can support you
- Validate and test a business idea quickly
- Survive $$ đ€
- Choose the right tools
- Build a sales / content machine
- Create a stylish brand
- Build an amazing customer experience
- Create Notion processes
- Automate ChatGPT, funnels
- Create a sustainable & profitable company
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- PoiscailleHead of GrowthE-COMMERCEAugust 2025 - January 2026 (5 months)Freelance mission of 6 months to support Poiscaille, pioneer of fresh & sustainable fish delivered in crates (28,000 subscribers, 55,000 crates/month).Context:ensure continuity of the Head of Growth role during maternity leave, while structuring the foundations for the next growth phase.đŻ Acquisition & Budgetâ managing a budget >âŹ100k (Oct.âDec.), managing Ads agencies, exploring new channels (UGC, YouTube, TikTok)đ CRM & Conversionâ optimizing Hubspot workflows, monitoring churn & LTV, customer segmentation, product funnelsđą Content & Influenceâ coordinating creative assets, social media, managing editorial calendar, founder's storytellingđ„ Management & Governanceâ weekly follow-up with marketing team (1 permanent employee + contractors), participation in steering committees and management meetings, OKR reportingâïž Ops & Systems â implementing productive processes (Notion tracking, KPI monitoring, team rituals), contributing to customer support & automationđ€ AI Transitionâ deploying AI tools internally (processes, time savings, data management) and externally (content, communication)Objective:create measurable and sustainable growth, by strengthening both marketing execution and strategic structuring of Poiscaille.
- VarekPart-time CMO, PartnerE-COMMERCENovember 2022 - December 2024 (2 years and 1 month)
- Creation of a new product (âŹ100k ARR and 60% profit margin)
- Re-branding, creation and deployment of a new growth, ads, and photo/video content strategy
- Signing of strategic partnerships (Decathlon, DJI, Campz)
- ArkaniteGrowth Hacking Strategy - RevenueSeptember 2022 - October 2022 (1 month)Growth Hacking Support:- AARRR development strategy (acquisition, activation, retention, referral, revenue)- Focus on business model & iteration on revenue channels/sources- Pricing model: challenge and format the premium offering- Multi-site strategy
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree, Digital Marketing & Business Development đESDES The Business School of UCLy - Lyon2017ESDES Lyon Business School, Ecole de Management, grade de Master, UniversiteÌ Catholique de Lyon, en 5 ans, membre de la confeÌrence des grandes eÌcoles. Master 2 : Marketing Digital Communication Formation en strateÌgie, entrepreneuriat, management, finances, droit, marketing, digital, communication â http://www.esdes.fr/programmes/programme-grande-ecole/les-specialisations-du-master/marketing-digital-business-initial/
- LaGrowthFormation âDeux.io2018PremieÌre formation axeÌe sur la pratique et lâexpeÌrimentation directement applicable au sein d'une startup. 9 jours d'apprentissage aÌ la maiÌtrise de la meÌthodologie du Growth Hacking et aÌ la mise en place d'actions concreÌtes pour agir de façon rapide, efficace et durable sur la croissance de son entreprise. Programme: - Jour 1: MĂ©thodologie - Jour 2: Analytics - Jour 3: SEO & Acquisition Gratuite - Jour 4: Acquisition Payante - Jour 5: Outbound & Social - Jour 6: Activation - Jour 7: RĂ©tention & Referral - Jour 8: Automatisation & Scraping - Jour 9: Use Case / Travail de Groupe Chaque jour, 3h de thĂ©orie + 5h de pratique sur sa startup, encadrĂ© par les Ă©quipes de deux.io (agence growth hacking depuis 2012). â https://deux.io/formation-growth-hacking/
Certifications
- LaGrowthFormationDeux.io2018