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Grégoire GuillierGG

Grégoire Guillier

Senior Analytics Engineer | BigQuery & GCP | CRO

€750/day
17 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Grégoire

Analytics Engineer | BigQuery · dbt · GCP | Data Architecture & CRO

9+ years of experience in data engineering, analytics engineering, and conversion rate optimization (CRO).

Recognized BigQuery Trainer: over 1000 courses sold on Udemy and custom corporate training.

I assist large groups (Orange, Hyundai, Dior/LVMH, Galeries Lafayette, L'Oréal, 24S.com) in designing scalable, industrialized, and performance-oriented data platforms.

Analytics Engineering & Data Platforms:modeling and industrialization with dbt, data lake/warehouse architecture on GCP/BigQuery in layers (raw → processed → exposed), access governance (row/column-level permissions), transition from analytical to real-time operational.

Pipelines & Orchestration:event-driven and orchestrated pipelines on GCP (Cloud Composer/Airflow, Pub/Sub, Cloud Functions, Cloud Storage), upsert strategies (MERGE), monitoring & alerting — data reliability and freshness.

GA4 & BigQuery:GA360 → GA4/BigQuery migration, complete data processing overhaul, self-serve reporting frameworks.

CRO & Experimentation:A/B testing & personalization roadmaps (Dynamic Yield, AB Tasty, ContentSquare) with measured uplifts of +15–20%.

Tracking & Server-side:GTM server-side architecture design, multi-site & retail tagging governance.

AI & GenAI:natural language data interfaces (Python, LangChain, Vertex AI, Gemini API) for querying and visualizing data.

Key Skills:BigQuery · dbt · GCP (Cloud Composer/Airflow, Cloud Functions, Pub/Sub, Vertex AI) · Python · SQL · Data Architecture · Data Modeling · Looker Studio · GA4 · Server-side Tracking · CRO · A/B testing · Data Governance.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km)

Experience

  • ORANGE
    Analytics Engineer
    TELECOMMUNICATIONS
    September 2024 - Today (1 year and 9 months)
    Châtillon, France
    Main Responsibilities:
    • Overhaul of the enterprise Data Lake architecture on GCP, reducing query costs by 35%.
    • Design of a layered architecture (raw → processed → exposed) with separation of ingestion/exposure projects for governance, cost control, and impact radius reduction.
    • Implementation of a BigQuery access control framework (row-level & column-level permissions) to precisely define the scope and KPIs visible to each user.
    • Industrialization of event-driven and orchestrated pipelines: ingestion via Pub/Sub & Cloud Functions, Airflow orchestration (Cloud Composer), upsert strategies (MERGE) for status change management, monitoring & alerting via Log Router.
    • Automation of over 10 Airflow pipelines; improvement of data freshness.
    • Development of a Gen-AI interface (Python, LangChain, Vertex AI) that responds to data questions in natural language with automatic chart generation.

    Tools:GCP (BigQuery, Cloud Functions, Cloud Composer/Airflow, Pub/Sub, Cloud Storage, Compute Engine, Vertex AI, Gemini API), Python, Looker Studio, DBT etc.
    Airflow Composer BigQuery GCP DBT
  • Parfums Christian Dior
    Analytics Engineer & 360° Data Analytics Lead
    RETAIL (SMALL BUSINESS)
    March 2023 - Today (3 years and 3 months)
    Neuilly-sur-Seine, France
    Examples of tasks:
    - Support for migration to GA4 (BigQuery side): reconciliation with GA360 history, query redesign, dashboard migration, etc...
    - Ad-hoc analyses (online/offline reconciliation, market performance studies, etc.)
    - Automation (via GCP): real-time custom alert automation using Python, GA4 & BigQuery (to Slack & email)
    - Complete redesign of the GA4 data processing structure on BigQuery
    Microsoft Power BI GA4 BigQuery Training GCP Python
  • Hyundai
    Lead CRO
    AUTOMOBILE
    July 2024 - Today (1 year and 11 months)
    Courbevoie, France
    Main Responsibilities:
    Development of the experimentation roadmap and dynamic personalization use cases; the first 12 tests increased overall conversion by 15 to 20% year-over-year in 2025.

    Tools:Dynamic Yield, GA4, BigQuery, Looker Studio, ContentSquare.
    Dynamic Yield GA4 BigQuery Looker Studio ContentSquare

Reviews

5.0

Out of 3 ratings

I

Igor

Parfums Christian Dior

Reviewed on 12/2/2021

A first assignment went very well. Grégoire is attentive to client needs, masters his subject perfectly, and delivers excellent quality work.
I

Igor

Parfums Christian Dior

Reviewed on 3/14/2022

Recommendations

Valentin WaterloosVW
Aurélia M.AM
Sarah RabySR
+1
Valentin Waterloos and 3 other people have recommended Grégoire

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