Freelancer profile translated to English.

Description

Hello 👋

I am Grâce-Hélène,an expert in CRM and omnichannel marketing,specializing in campaign management, performance analysis, and interdepartmental coordination. Comfortable with content creation and customer journey optimization, I rely on an analytical and rigorous approach to strengthen customer engagement and maximize campaign results.

I have only one goal: to make your results take off 🚀

What I do for you:

Email marketing and automation:creation of highly targeted workflows and design of impactful emailing templates to boost your conversions.
Omnichannel strategy:strategic sales funnels and integration of online and offline touchpoints.
Content that converts:creation of content for social networks.
Conversion optimization:performance analysis and adjustments to maximize your results.

Thanks to my mastery of CRM tools (Microsoft Dynamics 365, Salesforce, HubSpot…), I analyze every KPI to continuously adjust your campaigns.

Ready to achieve your goals together? 😊

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 30km)

OPPBTP
Marketing & CRM Manager
October 2021 - June 2024 (2 years and 8 months)
Boulogne-Billancourt, France
Marketing campaign management: design and deployment of digital campaigns (emailings, newsletters, webinars, CRM...)
CRM management: updating, customer database management, segmentation optimization, and marketing campaign automation
Analysis and reporting: monitoring CRM campaign KPIs and developing reports to optimize marketing and sales strategies
Writing and coordination: content creation and briefs for agencies, implementation of A/B tests to optimize performance
Gémeaux Courses
Marketing Manager
September 2020 - September 2021 (1 year)
Montrouge, France
360° project management: design and launch of emailing and digital content campaigns to stimulate engagement
CRM tools management: audience segmentation, marketing action planning, and performance improvement
Partnership development and management: establishing partnerships and organizing professional events
Reporting and analysis: analysis of data from the CRM to identify improvement opportunities and inform sales teams
La Française du Bâtiment
Business Developer
November 2017 - October 2018 (11 months)
Commercial prospecting: identification of new sales opportunities and customer database management
Customer relations and follow-up: managing relationships with architects, supporting projects, and organizing site visits
Creation of commercial materials: development of sales brochures Sales development: Participation in increasing sales (+ €1,000,000)

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Master in Digital Marketing
INSEEC,
2023
Master Marketing Digital
Bachelor of Business
Studency,
2021
Bachelor Business Development

Grâce-Hélène Matingu

Email marketing & CRM

About Grâce-Hélène

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