Freelancer profile translated to English.
Back to original languageAbout Gorsel
I am a digital product specialist with 17 years of experience, specializing in UX, product design, and AI-augmented development.
I integrate AI directly into design and development workflows to accelerate research, prototyping, and production. I design intuitive and high-performing interfaces, while developing AI-driven web applications and automations, enabling rapid transition from idea to functional product.
My approach is resolutely operational and delivery-oriented: to create concrete, scalable, and effective solutions by fully leveraging AI tools and technologies.
I have collaborated with organizations such as La Région Île-de-France, Expedia Group, Chanel, Roger Vivier, Louis Vuitton, and Nintendo.
I am recognized for my ability to combine design, development, and AI to quickly produce high-quality digital experiences.
French
Native or bilingual
English
Native or bilingual
Turkish
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Lingua AttackHead Of Design / CPOEDUCATION AND E-LEARNINGOctober 2018 - Today (7 years and 8 months)Paris Area, FranceProduct lead - QIOZ web & mobile app - La Région Ile-de-France.Product lead - Lingua Attack web & IOS & Android app.Product lead - Do You Speak Jeun' Est for - La Région Grand Est.Design management - Research - User Testing - Art Direction & Branding.
- Expedia GroupUX managerTRAVEL AND TOURISMJune 2017 - October 2018 (1 year and 4 months)Paris Area, FranceDuring my experience as UX Manager at Expedia Group, I led Lead UX/UI Design initiatives by orchestrating the design of large-scale digital experiences, which were both intuitive, high-performing, and aligned with business objectives. By relying on structured User Research approaches, I contributed to better understanding the behaviors and expectations of travelers across different markets, in order to guide strategic product decisions. I supervised and coached multidisciplinary teams in creating coherent and optimized interfaces, regularly validated through User Testing phases to ensure their effectiveness. Furthermore, I participated in the evolution of Product Branding by ensuring a strong and consistent visual identity across the group's various platforms, while strengthening user trust and engagement.
- Entertainment LearningUX/UI DesignerEDUCATION AND E-LEARNINGAugust 2015 - July 2017 (1 year and 11 months)Région de Paris, FranceProduct designer for English Attack responsive web app. • Lead UX/UI refont of EA web app (more than 1 million learners). • UX/UI design of new interactive learning modules. • UX/UI design of new School interface. • UX/UI design of the Assessment Test. • User research & User testing (from LoFi wireframes to the end user product). • Desktop & mobile app for EA learning game "Verb Dash" available for iOS and Android.
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Education
- Certificate of Achievement Level 2Axance2021International Ux certificate by Ux alliance
- Master's DegreeUniversité de Nice Sophia Antipolis (UNSA)2007Careers in communication in which the arts and artistic products play a decisive role . The digital image, interactivity, networks and all ICT upset the boundaries between different disciplines, the field of art itself is no exception. The purpose of this training is to facilitate the identification, evaluation, operation of new means of artistic creation integrating the different digital media and telecommunication networks to put them at the service of companies, institutions and organizations of the variety to meet their needs in terms of communication and creation.
Certifications
- UX-PM Level 2 - UX ExecutionUXalliance2021